Customer Manager
The Customer Manager is a salesperson responsible for being the sales expert for a designated customer(s), providing strategic customer insights. The Customer Manager works to ensure joint business plans are executed by the customer. This role works closely with Key Account Managers (KAMs) within that assigned department, as well as order entry, claims, schematics, and retail sales associates to ensure all client and customer standards are met. The Customer Manager (CM) must possess the ability to bridge the relationship between the Key Account Management Team (KAM Team) and all stakeholders at assigned customer(s).
Our clients are defined as the manufacturers, vendors, or brands who have contracted Advantage as their sales force. Our customers are defined as retailers, wholesalers, or distributors, to whom we sell our clients' brands. This teammate will collaborate with customers to develop strategic plans to accomplish the business goals and work with retailer associates (such as buyers, category managers, replenishment managers, and others) on Headquarter calls to implement the programs.
Job Will Remain Open Until Filled
Responsibilities
The Company is one of North Americas leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Essential Responsibilities
Drive our clients business at assigned customer. Increase distribution, grow sales dollars / units / share / other KPIs, while staying within budget guidelines
Manage and coordinate sales activities, through sales analysis of customer data, sales planning, and sales presentation
Conduit between Customer(s), Key Account Managers and Clients through product line presentations, new item presentations, display selling
Manage and delegate KAM and Client Divisional Initiatives (i.e. achieving parity pricing vs. inline and competition, maintain up to date Team Business Trackers, photo request presentation, and special requests)
Secure / ensure timely and accurate responses from customer(s) to KAM Team / Clients which includes promotion forecast
Manage selling recommendations from the customer(s) to grow and build the business long-term
Attend and present in client meetings at designated customer(s)
Attend and present in Management Team meetings
Conduct and manage customer(s) meetings focusing on client promotional events, displays, etc.
Build relationships with buyers and support departments at customer, works with KAM to recommend growth plans, execute plans, assist with tactical issues such as POs, cost changes, contract execution and ensuring retail / merchandising execution
Develop and leverage relationships with key influencers and decision makers in assigned customers
Sell displays, period promotions, present business reviews, and new item introductions
Build and present product distributions based on previous performance using the customer scan data
Present pricing disparities in assigned customer based on client recommendations; achieve parity pricing inline and vs. competition
Take weekly photos based on client request and needs
Acquire weekly pricing for clients based on their product(s). Client Quota Achievement
Meets or exceeds Clients goals for sales, distribution, share, pricing, shelving, and promotional volume
Launches strategies to pursue new opportunities
Client KPIs Achievement
Implements retailer headquarter calls and penetrate key positions at the retailer to :
o Achieve sales goals by managing and maximizing manufacturer marketing and promotional funds while staying within financial guidelines
o Ensure that all retail pricing and indirect order guides within the division is updated by regularly correcting discrepancies
o Secure Client approved schematics for all Clients brands by providing direction and communication to our schematic, reset, and retail departments
o Ensure incremental sales through distribution of new products and maintenance of existing SKUs
o Collaborate with category management team to develop retailer presentations by using database rationale such as SKU optimization, efficient promotion causal data, and lift analysis
o Manage accounts to achieve the targeted ACV on Innovation
Business / Category Reviews
Builds and maintains effective client and retailer relationships in order to ensure customer access and client perspective that we are connected and engaged with key stakeholders
Demonstrates sales accomplishments and areas of opportunity by developing sales presentations for Customers and Clients
Implements Customer HQ Calls and demonstrates an ability to penetrate key positions at the retailer
Offers strategic input pursuant to annual business plans, problem solving, ongoing customer management. Finds the intersection of retailer and client objectives and drive win / win scenarios
Supervisory Responsibilities
Direct Reports- This position does not have supervisory responsibilities for direct reports
Indirect Reports- May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and / or Driving Requirements
Minimum Qualifications
Education Level : (Required) : Bachelors Degree or equivalent experience
Experience managing multiple projects simultaneously
Knowledge and experience with designated customers preferred
Skills, Knowledge and Abilities
Environmental & Physical Requirements
Office / Sedentary Requirements : Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.
Additional Information Regarding Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by ones supervisor or other manager related to the position / department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Important Information
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Customer Manager • Grand Rapids, MI, US