VP of Franchise Development
Relentless BrandsCharlotte, NC, US1 day ago
Job type
- Full-time
Job descriptionManage the full franchise candidate lifecycle : inquiry → qualification → FDD → Confirmation Day → awarded Maintain speed-to-lead urgency , persistent follow-up, and proactive objection handling Conduct all initial discovery calls, lead virtual and in-person meetings, and present brand and investment opportunity Lead and execute monthly Confirmation Days —creating a high-conversion experience from start to finish Track and report KPIs such as pipeline velocity, CAC, time-to-close, and discovery-to-award rate Build and run the entire franchise development department Manage and report on departmental P&L and budgets Create, document, and evolve the franchise sales playbook, SOPs, and weekly dashboards Work directly with legal on FDD development, updates, and franchise agreement execution Serve as the point person for all franchise development events, broker conferences, and Confirmation Days , coordinating all logistics through executive assistants Lead cross-departmental collaboration with marketing, operations, and executive leadership to align brand voice, territory development, and business objectives Ensure all franchise sales materials are brand-aligned, updated, and compliant Build and nurture relationships with current franchise partners to support referrals and strengthen brand validation Ensure prospective candidates have access to compelling validation opportunities Use franchisee testimonials and success stories in growth campaigns Maintain franchisee sentiment awareness to support both growth and reputation Operate solo initially with full ownership of execution As the pipeline grows, hire, train, and manage additional team members in franchise development Define clear KPIs, expectations, and team structures for future scale Act as the cultural and performance standard-bearer for the department Each brand has 30+ active franchise candidates in the pipeline 10+ highly qualified candidates attending Confirmation Day each month 10–12 units awarded monthly across both brands Lead flow of 300–400 qualified leads per month per brand CRM, nurture campaigns, SOPs, and candidate touchpoints fully documented and live First wave of brokers and key partners activated and productive Budget, forecasts, and KPIs reported weekly to the Executive Team Confirmation Days and events executed with precision Department foundation built to support scalable growth Based in or willing to relocate to Charlotte, NC Deep background in sales and marketing , preferably with campaign ownership experience Exceptionally strong copywriting, communication, and consultative sales skills Track record of operating at a high level in growth-oriented environments Highly detail-oriented, organized, and deadline-driven Experience working with or for a franchisor, high-growth brand, or founder-led company is a plus Bonus : Former VP of Marketing, COO, or Director of Ops ready to shift into a growth-focused role Franchise experience is preferred but not required— ownership mentality and hustle are non-negotiable Capable of balancing strategic thinking with hands-on execution Competitive base salary Aggressive commission structure tied to units awarded Performance-based bonuses Health insurance 3 Weeks PTO Full health benefits + PTO Travel budget for franchise development events and conferences
Job Description
VP of Franchise Development
Location : Charlotte, NC (In-person, HQ-based)
Brands : ISI® Elite Training & The Plunge House
Company : Relentless Brands
Type : Full-Time
Reports To : Co-Founders
This Is Not a Job. It’s an Opportunity to Build a Movement.
Relentless Brands is home to two of the most dynamic and fast-growing wellness franchise brands in the country— ISI® Elite Training and The Plunge House . We’re hiring a VP of Franchise Development to lead our franchise development division from our Charlotte, NC headquarters.
This is not a remote position , and it’s not a typical franchise sales role. It’s a rare blend of high-impact sales, innovative marketing, and full-scale departmental ownership. You’ll be building and running the system—from top-of-funnel campaigns to franchise signings and beyond.
We want a creative, high-urgency, entrepreneurial operator —someone who thinks differently, sells with conviction, and builds with ownership.
What You’ll Be Accountable For
Top-of-Funnel Demand Creation
- Build and execute lead-generation strategies : paid ads, webinars, social content, landing pages, podcast collaborations, and referral campaigns
- Ensure a monthly flow of 300–400 qualified leads per brand
- Own and optimize all CRM workflows, automations, and pipelines
- Develop engaging email nurture sequences, video messaging, and dynamic drip campaigns
- Partner with internal franchisees for referrals, case studies, and validation touchpoints
Sales Pipeline Management
Strategic Execution & Departmental Ownership
Franchisee Relationship Building
Team Development & Scalability
What Success Looks Like (Within 90 Days)
The Ideal Candidate
Compensation
Ready to Lead the Future of Franchise Growth?
If you're a builder, a closer, and a brand believer—this is your shot. Lead the charge as we scale two health & wellness brands that are changing lives and dominating markets.
Own the department. Build the pipeline. Grow the brand.
Create a job alert for this search
Vp Of Development • Charlotte, NC, US
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