Social Media Manager Job at Eight Sleep in New York

Overview We’re looking for a Social Media Manager to lead the strategy, vision, and execution of Eight Sleep’s social presence. This isn’t just about posting beautiful content. It’s about building an iconic brand and scaling a passionate global community.

The ideal candidate has driven social strategy for a loved, culture-defining brand, knows how to tell stories that resonate across platforms, and can balance creativity with performance. You’ll work closely with brand marketing, growth, and product to turn our social channels into a flywheel for awareness, engagement, and loyalty.

How You’ll Contribute Define and own the multi-platform social media strategy, tailored to each channel’s strengths and audiences (Instagram, TikTok, X, YouTube, LinkedIn, emerging platforms).

Build and grow Eight Sleep’s community, transforming followers into advocates and customers into superfans.

Collaborate with a team of in-house designers, editors, and external creators / partners, setting a high creative bar while moving fast.

Integrate organic and paid strategies, maximizing reach and efficiency for all social media initiatives.

Track, analyze, and report on channel performance, constantly iterating for impact.

Stay ahead of trends and cultural moments by testing new formats, while translating brand priorities into social storytelling that balances performance with relevance, ensuring Eight Sleep consistently shows up as the most innovative sleep brand.

What You Need to Succeed 3–5 years of social media strategy experience.

Proven track record of growing audiences, engagement, and brand relevance across multiple channels.

Strong creative instincts with the ability to brief, critique, and guide content that is both visually premium and socially native.

Deep understanding of platform nuances, cultural trends, and the evolving digital landscape.

Experience leading a team and collaborating across functions.

Data-driven mindset : skilled at analyzing performance and translating insights into action.

Excellent communicator and storyteller, able to connect brand, culture, and community.

High-energy, resourceful, and obsessed with results.

Why join Eight Sleep? Innovation in a culture of excellence : Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide.

Immediate responsibility and accelerated career growth : From day one, you’ll take on substantial responsibilities with direct impact.

Collaboration with exceptional talent : Work alongside bright minds who thrive in a dynamic, fast-paced environment.

Equitable Compensation And Continuous Equity Investment : Equity participation for every full-time team member, with periodic equity refreshes based on performance.

Your Own Pod - And Other Great Benefits : Each employee receives a Pod and other benefits; we are an equal opportunity employer.

Company Information Eight Sleep is a world-leading sleep fitness company building advanced hardware, software, and AI technology to optimize sleep and recovery.

Job Details Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Consumer Electronics

Equal Opportunity We are an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

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