Digital Marketing Manager

A company is looking for a Digital Marketing Manager to lead strategic digital programs that drive business growth.

Key Responsibilities

Design, build, and optimize email marketing campaigns, including audience segmentation and content strategy

Lead segmentation strategy and data governance across marketing automation platforms and Salesforce

Design and optimize lead capture processes and drive alignment of campaigns to pipeline goals

Required Qualifications

5-8+ years in Marketing Operations / Digital Marketing with hands-on experience in marketing automation platforms

Proficiency in Salesforce for campaign setup and reporting

Experience in data stewardship, including cleansing and governance practices

Strong analytics skills for defining KPIs and building dashboards

Project management experience with the ability to shift between strategy and execution