Bilingual Content Marketing Manager - On-Site

Bilingual Content Marketing Manager - On-Site

Department : Marketing

Employment Type : Full Time

Location : California

Compensation : $75,000 - $115,000 / year

Description

We are a prominent and growing Personal Injury Law Firm based in Newport Beach seeking a creative, strategic, and detail-oriented Content Marketing Manager. This role is ideal for someone who can craft compelling, high-converting content across multiple channels, balancing brand voice, SEO best practices, and audience engagement-while optimizing for emerging platforms such as Google's Search Generative Experience (SGE) and AI-powered conversational search.

Responsibilities :

• Plan, develop, and oversee content strategies that align with brand goals and support lead generation across web, blog, and social media channels.
• Produce engaging, branded copy and media for web pages, blogs, social media, native advertising, and emerging formats (Gemini, ChatGPT, Claude, Perplexity, etc).
• Manage editorial workflows, calendars, and content approvals to ensure timely publication.
• Collaborate with the SEO team to optimize content for both traditional search engines and generative AI platforms, ensuring maximum visibility, authority, and relevance.
• Structure and format content to be AI-search-friendly, enabling accurate referencing and citation in conversational AI results.
• Assist with the creation and execution of native advertising campaigns to expand reach and engagement.
• Monitor content performance using analytics tools, identifying opportunities to improve traffic, engagement, and conversions.
• Provide regular reporting on content KPIs, offering insights and recommendations for ongoing optimization.
• Stay up to date with trends in legal marketing, content formats, SEO best practices, and social platform algorithms.

Qualifications :

Spanish fluency required, both reading and writing.

2-3+ years of experience in content marketing, digital marketing, or a related field, preferably in a professional services or legal environment.

Proven ability to create high-quality, audience-focused content that drives measurable results.

Strong understanding of SEO principles, keyword research, and content optimization strategies, including AI search readiness and E-E-A-T best practices.

Experience managing editorial calendars and coordinating content production workflows.

Proficiency with CMS platforms (WordPress preferred) and familiarity with social media management tools.

Strong copywriting, editing, and storytelling skills, with a keen eye for brand voice consistency.

Comfortable analyzing performance metrics and adapting strategies based on data.

Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities under tight deadlines.

Experience producing short-form video, GIFs, and other visual content optimized for social media engagement a plus.

Benefits :

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance