Marketing Analyst

Job Description

Job Description

We are looking for a detail-oriented Marketing Analyst for a Milwaukee, WI area organization. In this role, you will analyze market trends, manage data insights, and support strategic decision-making to drive business growth. This is an exciting opportunity for someone passionate about data and marketing to make a significant impact.

Responsibilities :

• Conduct in-depth market research to identify trends, opportunities, and challenges.
• Analyze marketing data using tools such as Microsoft Excel to support strategic initiatives.
• Utilize data mining techniques to uncover actionable insights and improve campaign performance.
• Collaborate with cross-functional teams to develop data-driven strategies.
• Prepare detailed reports and presentations based on analysis findings.
• Monitor competitor activities and market conditions to inform business strategies.
• Optimize current marketing processes by identifying inefficiencies and recommending improvements.
• Support the development of forecasting models to predict market behavior.
• Assist in the evaluation of marketing campaigns to measure their effectiveness and ROI.
• Proven experience in marketing analytics or a similar role.
• Strong proficiency in data mining and market research techniques.
• Advanced skills in Microsoft Excel for data analysis and reporting.
• Ability to interpret complex data sets and translate findings into actionable recommendations.
• Excellent communication skills for presenting insights to stakeholders.
• Strong attention to detail and problem-solving abilities.
• Familiarity with marketing tools and platforms is a plus.
• Bachelor’s degree in Marketing, Business, or a related field preferred.