Director of Sales & Commercial Operations (California) - JUSTIN, Lewis Cellars, Landmark Vineyards

Director Of Sales & Commercial Operations (California)

Under the direction of the VP of Sales & Commercial Operations, the Director of Sales & Commercial Operations (California) is responsible for driving sales execution and ensuring the successful implementation of national and independent on and off-premise programs. This role partners with distributors to develop and implement sales strategies, monitors distributor performance, and addresses gaps proactively. The Director ensures seamless execution of programs across all channels while motivating the team to achieve sales and revenue targets.

Success in this role means driving measurable growth, cultivating strong partnerships, leading with integrity, and bringing the voice of the brand to life in every market we serve.

Sales Strategy & Execution

• Lead the execution of national and independent on- and off-premise sales programs, ensuring alignment with corporate goals and distributor capabilities.
• Develop and oversee strategies to enhance distributor engagement and execution of sales programs across all markets and account types.
• Monitor distributor execution of sales programs, identifying gaps and implementing corrective actions to maximize effectiveness.
• Partner with internal stakeholders to align sales execution with brand marketing strategies and promotional campaigns.
• Manage strategic On and Off-premise accounts within your region, ensuring brand growth and market penetration.

Distributor & Program Management

Performance Monitoring & Optimization

Relationship Management & Collaboration

Sales Team Development & Leadership

Qualifications

You are a visionary sales leader with deep experience in the wine and beverage industry and a proven ability to manage complexity, lead teams, and grow premium brands. You thrive in fast-paced environments, build trusted relationships, and bring a combination of strategic rigor and creative problem-solving. You lead with purpose, develop people with intention, and drive performance through clear expectations and strong partnerships. You ensure distributors and accounts are aligned with business goals and consistently deliver results.

You will lead a regionally focused, results-oriented wholesale sales team and collaborate with colleagues across Sales, Marketing, National Accounts, Trade Marketing, Operations, and Analytics. Together, your work will help shape the commercial future of our brands and ensure long-term success in the market.

This role is a key driver of Wonderful Wines' growth and brand strength. Through strong distributor partnerships, disciplined execution, and bold leadership, you'll help position our portfolio as the preferred choice in premium wine.

Outstanding performance in this role opens the door to broader opportunities across the organization. You'll play a critical role in shaping regional and national strategy, mentoring the next generation of sales leaders, and contributing meaningfully to the long-term success of Wonderful Wines.

Hybrid work model with remote flexibility and periodic on-site presence

Frequent regional travel and occasional national travel

Physical requirements include mobility for travel and event participation

Preferred location for this is Northern California; however, strong candidates based in Southern California will also be considered

Pay Range : $125,000 - $135,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.