National Sales Director

Job Description

Lead Sales Director – Water Filtration & Wellness (D2C Focus)

Location : California (On-Site)

Compensation : $85,000 base salary + 2% commission on total D2C organizational revenue generated through the teams you build and lead

Industry : Water Filtration | Wellness | Direct-to-Consumer Sales

About Us

We are an American-made water filtration company dedicated to delivering cleaner, healthier water to homes across the U.S. Our primary growth channel is direct-to-consumer sales—through door-to-door teams and group events—and we’re ready to scale nationally.

Your Mission

As Lead Sales Director, your role is to strategize, build, and scale a high-performing D2C sales organization . You’ll develop the recruitment pipeline, design the sales structure, train reps, and personally help implement the systems that drive results. This is a hands-on leadership role where you’ll be in the field coaching reps, rolling out playbooks, and ensuring execution at the ground level.

Key Responsibilities

• Build & Scale D2C Sales Teams – Recruit, train, and manage door-to-door crews and group / event teams.
• Recruitment & Training Systems – Design and implement playbooks, onboarding materials, objection-handling guides, and performance tracking.
• Implementation & Coaching – Accompany reps to appointments, lead field trainings, and ensure consistent adoption of processes.
• Sales Organization Structure – Create the framework for compensation plans, territory design, and growth paths for reps and managers.
• Performance Accountability – Track KPIs (conversion rates, team growth, average sales, retention) and report progress against monthly / quarterly goals.
• Execution Leadership – Ensure the team is consistently hitting revenue targets while building a culture of excellence and accountability.

What You Bring

Compensation & Incentives