Vice President of Marketing Strategy

Vice President of Marketing Strategy

About the Company

Globally renowned beauty company

Industry

Cosmetics

Type

Privately Held

About the Role

The Company is looking for an experienced and dynamic Interim / Fractional VP of Marketing to lead U.S. brand execution. This is a crucial role that involves overseeing successful product launches and go-to-market strategies across diverse retail channels, including specialty retail, pro distribution, and e-commerce.

The successful candidate will collaborate with global and regional teams to customize and innovate for the U.S. market. Key responsibilities include managing launch calendars, crafting compelling sell-in stories, and executing impactful activation plans. You will play a vital role in expanding our existing portfolio into new channels and accounts while overseeing multi-million-dollar budgets with a keen focus on marketing phasing and ROI tracking.

To be a strong candidate for this role, you should have at least 10 years of experience in leading marketing initiatives within the beauty, prestige consumer, or specialty retail segments. A track record of successfully driving U.S. innovation and launch strategies is essential, along with robust financial acumen and experience in managing significant budgets.

We are seeking a leader who thrives in a global, matrixed environment and possesses a collaborative and communicative leadership style. As the Interim VP of Marketing, you will provide clear direction and prioritization for the marketing team during the interim period and will work closely with cross-functional teams, including Sales, Education, Digital, and Events.

Travel Percent

Less than 10%

Functions

• Marketing