Digital & Social Media Analytics Manager

Title : Digital & Social Media Analytics Manager

Duration : 6 months could go perm

Location : New York City, NY

Responsibilities :

• Perform hands-on analyses on large volumes of ad serving platforms, individual media platforms (Facebook, Instagram) and customer level data.
• Work with complex data structures; manipulate and cleanse data and perform statistical analysis
• Interpret data and analyze results to generate insights and formulate the strategic implications to clients
• Deliver analyses such as : advertising performance analysis, website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis and brand research
• Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide actionable insights that address client business objectives
• Independently deliver results and presentations to internal stakeholders and clients
• Contribute to the success of other team members (West and nationally) by providing training, knowledge sharing and best practices
• Effectively manage projects with support from senior team members
• Mentor and educate junior team members on job-relevant skills (Tableau, SQL, SAS, web analytics, survey design, etc.)

Soft Skills

Experience Guidelines :