Retention Marketing Manager, Email & Mobile

Overview

Placement Type : Temporary

Salary : $21.29-23.65 Hourly

Start Date : 12.01.2025

As a Marketing Manager (Retention : Email & Mobile), you will be responsible for managing Triggered & Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for Sephora Canada's extensive, dynamic, and high-performing retention program. Reporting to the Senior Marketing Manager - CA Retention, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive Sephora Canada sales growth and client retention.

Duties and Responsibilities

• Setting up campaigns in Braze and Bluecore - this person needs to be very familiar with these platforms, as their primary responsibility will be executing campaign set-up and QA in these platforms.
• Experience with mobile and email marketing, leaning more toward mobile ideally.
• Build and refine event-based Triggered and Transactional campaigns, supporting both Sephora Canada Online & Stores
• Oversee end-to-end campaign development, partnering with US Retention, CRM, Campaigns & Content, Product, Analytics, Development, and third-party vendors to execute client-centric automated campaigns across the entire customer funnel
• Maintain Triggered & Transactional overview of client messaging journey across Email and

Mobile Messaging

o Proof, test, and QA - ensure linking strategies and content (including product and promotion details) are accurate and error-free across desktop and mobile platforms

o Identify and troubleshoot issues, working with the appropriate partners to resolve

o Identify areas of inefficiency and propose solutions to streamline and / or optimize

Working Conditions

Experience Years

Competencies and Skills