Senior Vice President of Marketing Strategy

Senior Vice President of Marketing Strategy

About the Company

Leading provider of data science & AI-based consumer insights.

Industry

Market Research

Type

Privately Held, VC-backed

About the Role

The Company is on the lookout for a dynamic Senior Vice President of Marketing Strategy and Client Engagement. In this pivotal role, you will lead the development of innovative marketing strategies that align with our clients' business objectives and enhance engagement using data-driven methodologies. You will partner closely with clients to create and implement marketing strategies that achieve measurable results, while overseeing cross-functional collaboration to refine media strategies and leveraging data insights for bespoke campaigns.

This leadership position is integral to our business development initiatives, aiming to elevate client satisfaction and retention, and will involve strategic planning in collaboration with our data science and engineering teams. Candidates should have at least 12 years of experience in digital marketing, consulting, or pharmaceutical marketing, along with a strong background in analytics-driven customer engagement.

Key qualifications include :

• Deep understanding of CRM systems and omnichannel orchestration.
• Expertise in advanced campaign measurement methodologies.
• Experience targeting B2B HCP and B2C Physician audiences.
• Strong ability to align data intelligence with marketing strategy for measurable ROI.
• A passion for innovation and achieving measurable outcomes.
• Exceptional leadership, communication, and collaboration skills.
• Proven experience mentoring and managing cross-functional teams to drive operational excellence.

Travel Percent

Less than 10%

Functions