Marketing & Communications Manager (Lexington)

This position requires extensive equestrian experience and a deep understanding of the culture. Please, if you do not have the required experience, we respectfully ask that you do not apply.

Position Description :

Freedman Harness & Saddlery is looking for a dynamic marketer with a self-starter mindset, that can plan, oversee and deploy marketing strategy for an equestrian retail company and legacy brand.

The Marketing & Communications Manager will be responsible for the creation, oversight, and deployment of the annual marketing and communications plan for the company, including, but not limited to the following areas : digital / web / social strategy, event marketing and promotion, oversight of graphic design and deployment of print and video advertising and planning, email and DTC marketing, sponsorship coordination and fulfillment, oversight of in-house marketing / retail loyalty programs, direct mail and major print projects, and more.

The position will work directly with ownership / management to determine a monthly / annual marketing strategy that meets company goals and expectations through a cross-section of marketing strategies. The Marketing & Communications Manager will oversee branding, creative and all marketing and communications initiatives utilized by the company.

The ideal candidate for this role will have working knowledge of a cross-section of DTC marketing strategies, as well as the ability to measure success through analytics and reports. They will be an effective communicator, with leadership qualities and a high standard of excellence for the work produced. They will be a creative thinker but able to take a generational companys brand and elevate it within the industry, without losing the equity of the brand. Equestrian industry and retail knowledge is a must. Must have at least 10+ years experience in marketing and 10+ years in the equestrian market. Please include in your cover letter your relevant equestrian experience.

Skills Needed :

Adeptness at social media platforms and familiarity with Meta advertising and deployment

Knowledge of email marketing platforms and strategies : Klaviyo, Omnisend, MailChimp, etc.

A working knowledge of website backend and SEO marketing

MLA standard, strong and effective writing skills

Ability to plan, write and present marketing strategies and budgets to upper level management; along with project reports and analysis

Working knowledge of all Microsoft and Google products

Working knowledge of content management and project management systems (i.e. Dropbox, Trello, Slack, etc.)

Working knowledge of AdWords and Google advertising

Visually creative : ability to work with outside designers, videographers and vendors to uphold brand standards and create imaginative advertising and promotions

Natural leader with the ability to oversee projects and related staff, but also able to effectively communicate with outside constituencies, agencies, as well as company leadership

Ability to learn quickly and produce high quality work

Project Manager Skills this position may require you to have deep oversight of long-term marketing and print projects

Position is full-time, in house preferred or some hybrid potential.