Associate Director, Marketing Lifecycle Analytics

Associate Director, Marketing Lifecycle Analytics

Become a part of our caring community and help us put health first.

Humana is transforming how we engage members across their lifecycle-and we're looking for a strategic, data-driven leader to guide that transformation. As Associate Director, Marketing Lifecycle Analytics, you'll lead the development of marketing plans and behavioral models that drive growth, optimize investment, and align with enterprise goals.

Overview : This role leads the Onboarding, Retention, and Loyalty team within Consumer Data, Insights & Analytics. You'll partner with marketing, analytics, and product teams to develop strategic plans, forecast performance, and guide investment decisions across channels and campaigns.

Key Responsibilities :

• Develop and lead retention, onboarding, and loyalty strategy, including budget allocations, channel mix modeling, and performance projections
• Develop learning agenda in collaboration with stakeholders, focused on the externalities of individual campaigns
• Collaborate with rest of Lifecycle Marketing Analytics team to coordinate analytics across all multiple LOBs
• Translate insights into strategic recommendations, guiding investment decisions and optimization strategies
• Monitor campaign performance against plan, identifying risks, opportunities, and areas for adjustment
• Support scenario planning and sensitivity analysis, helping leadership evaluate trade-offs and strategic options
• Present plans and forecasts to senior stakeholders, influencing marketing strategy and resource allocation
• Ensure alignment across teams, acting as a central point of coordination for acquisition planning and performance tracking

Impact :

This role is essential to Humana's ability to grow strategically and efficiently. Your leadership will ensure member marketing efforts are grounded in data, aligned with enterprise goals, and optimized for impact-helping Humana reach more members and improve more lives.

Use your skills to make an impact

Required Qualifications :

Preferred Qualifications :

Work at Home Information :

To ensure Home or Hybrid Home / Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office associates must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

Humana will provide Home or Hybrid Home / Office associates with telephone equipment appropriate to meet the business requirements for their position / job.

Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Virtual Pre-Screen :

As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.

Alert : Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours : 40

Pay Range : $142,300 - $195,700 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits :

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline : 10-22-2025

About Us :

Humana Inc. (NYSE : HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer :

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our accessibility resources.