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Sales Director

Sales Director

SiriusXM Radio, Inc.Baltimore, MD, United States
1 day ago
Job type
  • Full-time
Job description

Who We Are :

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM Media

is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

How you'll make an impact :

As Sales Director, you would hold a senior leadership position responsible for overseeing and driving the political sales team within an organization. Your role would involve growing the revenue by developing sales strategies, managing the sales team, and driving revenue growth through effective sales techniques.

What you'll do :

  • Sales Strategy Development : develop and execute the organization's outside sales strategy, aligning it with the overall business objectives and market opportunities. This includes identifying target markets, setting sales goals, and defining sales tactics to achieve revenue growth.
  • Team Management and Leadership : lead and manage a team of outside sales professionals, providing guidance, mentorship, and support to drive their performance and professional development. This includes setting sales targets, managing territories, conducting performance evaluations, and fostering a high-performance sales culture.
  • Sales Planning and Forecasting : work closely with the sales team to develop comprehensive sales plans, including territory plans, account targeting strategies, and sales forecasting. This involves analyzing market trends, customer needs, and competitive landscape to inform sales planning and resource allocation.
  • Customer Relationship Management : build and maintain strong relationships with key customers and stakeholders, including major accounts and strategic partners. This includes participating in customer meetings, negotiations, and relationship-building activities to drive customer satisfaction, retention, and revenue growth.
  • Sales Performance Measurement : establish key performance indicators (KPIs) to measure the effectiveness of outside sales activities. This includes tracking sales metrics, analyzing sales data, and providing insights and recommendations to drive sales performance and revenue growth.
  • Sales Process Optimization : continuously assess and optimize the sales process to improve efficiency and effectiveness. This includes identifying bottlenecks, streamlining workflows, and implementing sales tools and technologies to enhance productivity and sales performance.
  • Sales Training and Development : develop and implement sales training programs to enhance the skills and knowledge of the outside sales team. This includes conducting product and sales training sessions, providing coaching and feedback, and facilitating continuous learning and development opportunities.
  • Market and Competitive Analysis : stay updated on market trends, customer needs, and competitive landscape related to outside sales. This includes conducting market research, analyzing competitor offerings, and identifying opportunities for differentiation and market penetration.
  • Collaboration with Internal Teams : collaborate closely with internal teams, such as marketing, product management, and operations, to align sales strategies with overall business objectives. This includes providing feedback on product and market requirements, coordinating sales and marketing activities, and ensuring effective communication and collaboration across departments.
  • Thought Leadership : work with sales marketing team to ensure that vertical specific industry content is delivered to the political decision makers to help drive audio adoption within the political vertical. Will also be required to attend industry events as a SiriusXM thought leader to help advocate for the increase in audio spend.

What you'll need :

  • 10+ years of experience in the media industry, with a focus on political advertising
  • 10+ years of people leadership, with a track record of building, coaching, and scaling high-performing teams.
  • Deep understanding of the advertising landscape, including the different types of campaigns, target audiences, and messaging
  • Ability to build and maintain relationships with key stakeholders, including political campaigns, media agencies, and SiriusXM sales team.
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills
  • Ability to work independently and as part of a team.
  • Ability to meet deadlines and work under pressure.
  • Must have legal right to work in the U.S.
  • At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $125,000 to $155,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

    Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

    The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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