VP, Medical StrategyPhiladelphia, PA

VP, Medical Strategy

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre, we believe in the five core values of empathy, optimism, kindness, innovation, and disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+-founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

We're looking to add to our team of experts, and can't wait to meet you!

Principle Responsibilities and Duties :

• Working across multiple brands across various therapeutic areas.
• Showing an in-depth understanding of the brand's clinical data, therapeutic category, current and pipeline competitive threats.
• Partnering with Brand Strategy to leverage key insights to develop brand positioning, market shaping, and briefs for medical accuracy.
• Attending scientific congresses, advisory boards, and other scientific meetings and sharing brand implications internally (and externally)
• Identify opportunities for expanding scopes through relevant medical strategic capabilities.
• Plan, organize, and moderate client workshops with Brand Strategy.
• Uncovering differentiated clinical insights that help drive brand strategy
• Developing team members' skills and competencies
• Proactively offers strong and pointed POV on current and future competitive threats, HCP / KOL audience insights, and drugs in development.
• Show a very strong understanding of differentiation and messaging strategy for HCP and DTC audiences. Partner closely with Creative to develop and finesse HCP and DTC message architecture, as well as other core creative deliverables.
• Manage Medical team, and recognize thought leadership opportunities to elevate the perception of Imre in industry.
• Act as Medical lead on HCP and DTC AOR pitches by partnering closely with Brand Strategy to develop the brand's differentiated medical story, and with Creative to ensure medical strategy and accuracy of all assets.
• Work with Account leads to identify opportunities for organic growth.

Knowledge, Skills and Abilities Required :

Imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. Imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.