Content Lead Job at Flower Labs GmbH in Indianapolis

Are you excited to shape the voice of a fast-growing AI platform that’s redefining how the world builds intelligent systems? Do you want to drive awareness, education, and adoption of the leading open-source framework for federated and decentralized AI - already trusted by Fortune 500 companies and over 6,000 developers worldwide?

At Flower Labs, we’re looking for a passionate content creator to craft high-impact stories and technical content that resonates with developers, researchers, and enterprises alike. As our Content Lead, you’ll play a foundational role in amplifying our mission, shaping our narrative, and reaching a global audience - all while working with a remote-first team that values autonomy, creativity, and deep technical thinking.

About the company

Flower Labs is the world-class AI startup behind Flower , the most popular open-source framework in the world for training AI on distributed data and compute resources using federated learning. Trusted by industry leaders such as Mozilla, Banking Circle, Samsung, Temenos and Bosch, Flower enables organizations to improve their AI models on sensitive data that remains securely distributed across organizational silos or user devices. In a world where most AI relies on centralized public datasets — just a fraction of the data available — we believe unlocking access to (orders of magnitude more) private data will drive the next breakthroughs in artificial intelligence.

Flower Labs is a Y Combinator ( YCW23 ) graduate and backed by top-tier investors and renowned angels, including Felicis, First Spark Ventures, Mozilla Ventures, Hugging Face CEO Clem Delangue, GitHub Co-Founder Scott Chacon, Factorial Capital, Betaworks, and Pioneer Fund. Together, we are redefining how AI is built, deployed, and scaled.

About the role

As our Content Lead, you’ll own the end-to-end content strategy for Flower Labs - shaping how the world discovers, understands, and engages with our open-source platform for federated and decentralized AI.

This is a hands-on, high-impact role at the intersection of developer education, technical storytelling, and community engagement. You’ll work closely with our research, engineering, and growth teams to craft compelling narratives that speak to developers, researchers, enterprises, and the broader ML ecosystem.

You’ll lead with creativity and clarity, turning complex ideas into content that informs, inspires, and drives adoption.

Content Strategy & Execution

Develop and execute a comprehensive content strategy spanning education, product marketing, thought leadership, technical tutorials, and open-source storytelling.

Build a high-impact editorial calendar aligned with company priorities, launches, and community engagement.

Define and evolve Flower’s tone of voice, messaging architecture, and narrative framework to resonate across audiences.

Drive distribution and amplification strategies, including SEO, email, social, and cross-channel promotion.

Manage analytics on social media platforms we actively use — such as LinkedIn, Twitter / X, YouTube, and Hacker News.

Technical Storytelling

Partner closely with engineering and growth teams to deeply understand and communicate the value of our technology.

Translate complex technical topics — like federated learning, privacy-preserving AI, or distributed systems — into compelling and accessible content.

Publish case studies, user stories, and research highlights that elevate the Flower community and ecosystem.

Maintain strong editorial standards, fact-checking processes, and quality control for all published material.

Community Engagement

Maintain and manage the event calendar, ensuring Flower Labs has a presence at high-impact conferences, meetups, and community gatherings by coordinating attendance or representation.

Build and manage relationships with relevant influencers in the AI / ML and developer communities to expand Flower Labs’ reach and credibility.

Elevate community voices by co-creating and curating content with contributors, users, and research partners.

Grow and support a contributor program for community-authored blogs, tutorials, and success stories.

Represent Flower in external-facing formats such as guest blogs, interviews, and partnerships with ecosystem platforms.

Content Infrastructure

Establish scalable workflows, tools, and systems for content production, collaboration, and publication.

Track performance, iterate on content formats and channels, and measure content ROI using modern analytics tools.

Work hands-on with CMS platforms, markdown docs, GitHub repos, and modern developer content tooling.

Drive improvements in documentation, onboarding materials, and product-related content to reduce friction and increase adoption.

Stay in constant learning mode — keeping up to date with marketing trends, platform changes, and emerging content formats to ensure Flower Labs’ content stays fresh, relevant, and impactful.

About the team

You can expect a mission-driven, collaborative, fast-paced start-up environment with experts in their respective fields. Everyone learns something new every day. Since we are still in the early phases of our mission (i.e., taking decentralized AI mainstream), you will have many opportunities to contribute ideas, be heard, and influence the direction of the company across the board. On a personal level, we value collaboration over competition. We're working in a highly competitive field and believe we can only win by collaborating and acting as one team.

About you

We are seeking a strategic, hands-on content lead who is passionate about developer education, open-source ecosystems, and shaping the future of AI through world-class content.

Must-have qualifications

5+ years of experience in content marketing, editorial leadership, or technical writing roles in high-growth startups, developer tools, AI / ML, or open-source platforms.

Background in fields such as communications, marketing, computer science, software engineering or a related area.

Proven ability to develop and execute multi-channel content strategies that drive adoption, engagement, and awareness.

Exceptional writing, editing, and storytelling skills — especially for technical or developer-facing audiences.

Hands-on experience creating content across formats and channels : blog posts, tutorials, documentation, social media, and long-form explainers.

Understanding of open-source communities, developer journeys, and how technical audiences learn and discover new tools.

Ability to operate independently, from strategy to execution and iteration.

Excellent project management and communication skills; highly organized and comfortable working cross-functionally in fast-moving environments.

Passion for open-source, AI, and building with and for developers.

Optional qualifications

Previous experience in early-stage startups, especially as a first content hire.

A strong portfolio of published work, ideally including technical content or writing for AI, ML, or infrastructure tools.

Familiarity with GitHub, Markdown, static site generators (e.g. Hugo), or developer-oriented CMS tools.

Basic working experience with developer tools like VSCode and git (e.g., the ability to edit files and commit changes)

Experience with SEO strategy, content analytics, and audience segmentation for technical content.

Background in journalism, technical writing, or developer relations is a plus.

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