Director of eCommerce

Job Description

Job Description

WHO ARE WE : BlackHawk Industrial provides you the highest quality industrial products and equipment, offering manufacturing services while creating innovative engineered supply solutions. We truly believe in the importance of the local relationships with the customers we service. Our employees have fun every day exceeding the expectations of our customers, suppliers, and shareholders. We distinguish ourselves as the #1 choice of industrial manufacturers who are in need of Technical Service and Production Savings.

We are BIG ENOUGH TO SERVE, and SMALL ENOUGH TO CARE.

SUMMARY : The Director of E-Commerce leads BlackHawk’s e-commerce channel growth and customer acquisition. This role owns the roadmap of tactics required to significantly scale the existing digital channel by driving customer experience improvements, existing customer adoption and new customer acquisition. All aspects of the digital buying experience will be under the direction of the Director of E-commerce including online sales (BHID.com, punchout catalogs and external channels), on-site search and merchandising, product content management, site technology selection, web analytics, digital catalogs, search engine optimization and search engine marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Lead the direction and execution of BlackHawk’s e-commerce strategy.
• Drive improvements in all steps in the digital purchasing journey which lead to increased website adoption by BlackHawk’s existing customers and achievement of e-commerce revenue targets.
• Develop a search engine optimization and search engine marketing plan that transforms BHID.com to a new customer acquisition channel.
• Direct the content strategy for the company website
• Collaborate with field sales to ensure a deep understanding of customer needs are understood and reflected in the website improvement plan.
• Communicate the digital channel improvement progress to all internal and external stakeholders
• Direct the efforts to sell BlackHawk items on alternate e-commerce websites
• Lead the on-going evolution of accurate and comprehensive KPIs for the digital channel overall and site performance.
• Partner with BlackHawk’s IT team to manage existing technologies and evaluate / implement new technologies to improve the effectiveness and efficiency of BHID.com.
• Collaborate with Customer Service, IT and Supply Chain to ensure timely and efficient fulfillment of orders placed on BHID.com.
• Responsible for planning and budgetary control of all website expenses
• Work closely with other departments such as IT, Pricing, Category Management, and Marketing

QUALIFICATIONS :

SUPERVISORY RESPONSIBILITIES :

EDUCATION and / or EXPERIENCE :

BENEFITS :