Director of Marketing & Communications, Simon School

Marketing And Communications Manager

As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share : equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location : 244 Hutchison Rd, Rochester, New York, United States of America, 14627

Opening : Regular

Time Type : Full time

Scheduled Weekly Hours : 40

Department : 230723 Simon Grad Sch Operations

Work Shift : UR - Day (United States of America)

Range : UR URG 115

Compensation Range : $96,860.00 - $145,290.00

Responsibilities

Develops and executes high-quality, brand-consistent marketing and communications campaigns for the Simon Business School and related units. Evaluates new technologies, platforms and practices and stays abreast of industry trends to ensure effective marketing and communications. Manages a team to ensure consistency of message and promote goals, adhering to brand standards and guidelines within the University of Rochester.

Essential Functions

Marketing

• Responsible for full funnel marketing strategies and a digital strategic plan, including website and social media presence, updates, and maintenance.
• Provides counsel and oversight to several Simon divisions for marketing campaigns, with a heavy emphasis on enrollment management, looking for collaborative and cost-saving opportunities.
• Responsible for brand consistency and awareness for the school and its role at the University enterprise.
• Oversees all print and digital materials produced on behalf of the school and its divisions.
• Follows University brand standards and guidelines.
• Supports and maintains standard operating procedures.
• Provides counsel and oversight for all individual units of school and ensures all print and digital materials are in compliance with University marketing and branding strategies.
• Manages data-driven dashboards and interprets insights to inform market strategies.
• Analyzes campaign performance and reports progress with central marketing.
• Lead vendor relationships with paid search and creative agencies.

Communications and External Relations

Content Development

Management

Minimum Education & Experience

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University's Mission to Learn, Discover, Heal, Create and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military / veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.