Email Marketing Lead

Who we are.

At Guardian Sports, we manufacture sports equipment that is trusted by teams in the most elite football & lacrosse leagues across the country – the NFL, CFL, NCAA, PLL, & WLL to name a few. We have a true passion for protecting athletes and use our 20+ years of material science expertise to continually develop technologies that can enhance sports equipment.

We are a fast-growing, innovation-driven company seeking a creative and data-driven Email Marketing Lead to oversee all brand email marketing efforts across our product lines. This role will own strategy, execution, and performance, ensuring every email reflects our brand standards while delivering measurable impact.

The Email Marketing Lead will manage the full lifecycle of email communication, from campaign planning to reporting, while maintaining the unique voice of each product line and objective. This person will collaborate closely with marketing and creative teams to develop high-performing campaigns that engage and convert.

What you’ll do.

Oversee all brand email marketing efforts across our product lines for both our ecommerce and B2B channels. This role will drive strategy, execution, and optimization of email campaigns that align with company goals, uphold brand standards, and deliver measurable results. The ideal candidate is both creative and analytical, someone who can craft engaging messaging and manage complex automations, while maintaining the unique voice of each brand.

Key responsibilities.

• Oversee all brand email marketing initiatives, ensuring consistent voice, tone, and visual identity aligned with Guardian Sports branding while maintaining the distinct voice of each product line.
• Develop and execute comprehensive email marketing strategies that align with overarching marketing goals and brand priorities.
• Serve as the go-to expert for all email marketing–related questions, best practices, and emerging trends.
• Manage relationships with email marketing and automation platforms (e.g., Klaviyo, HubSpot Marketing).
• Analyze campaign performance and report on key metrics (open rate, CTR, conversion rate, deliverability, etc.), identifying insights and opportunities for optimization.
• Oversee audience segmentation, personalization, and customer journey mapping to maximize engagement and conversion.
• Stay current on platform updates, automation tools, and design trends to keep campaigns innovative and effective.
• Partner with the Marketing Manager to ensure email strategies integrate seamlessly with campaigns, product launches, and broader marketing initiatives.
• Collaborate cross-functionally with content, design, and partnerships teams to produce cohesive and engaging creative.
• Ensure all email programs uphold brand reputation and reflect a high standard of quality, compliance, and professionalism.

Who you are.

Tools you’ll use

Why Guardian Sports?

Expectations