Product Marketing Lead

Product Marketing Lead

San Francisco

Commercial / Full time / On-site

At Encord, we're building the AI infrastructure of the future. The biggest challenge AI companies face today is not nearly as glamorous as the outside world may think : it's all about data quality. In fact, the success of any AI application today relies on the quality of a model's training data. For 95% of teams, this essential step is both the most costly, and the most time-consuming in getting their product to market.

As ex-computer scientists, physicists, and quants, we felt first-hand how the lack of tools to prepare quality training data was impeding the progress of building AI. AI today is what the early days of computing or the internet were like, where the potential of the technology is clear, but the tools and processes surrounding it are still primitive, preventing the next generation of applications. This is why we started Encord.

We are a team of 75, working at the cutting edge of multimodal and visual AI. Encord is backed by top investors, including CRV, Y Combinator, and Next47, leading industry executives like Luc Vincent, former VP of AI at Meta, and other Bay Area AI leaders. We are one of the fastest growing companies in our space, and consistently rated as the best product in the market by our customers. We have big plans ahead and are looking for an ambitious Account Executive to join us in building our team.

About The Role

We're looking for a strategic, product-focused PML to own and scale messaging for the Encord Platform. Reporting to our VP of Marketing, this is a high-impact role where you'll shape how the world's leading AI & data teams understand and adopt our platform.

Drive innovation at scale You'll create breakthrough positioning and innovative programmes that help leading companies create new opportunities with AI data infrastructure, working in close partnership with Product, Sales, and executive leadership.

Own competitive differentiation You'll become the strategic intelligence behind our market positioning, directly engaging with customers, analysts, and industry leaders to synthesise competitive advantages into winning GTM strategies.

Data-driven impact Leverage analytics to identify opportunities, guide strategic decisions, and measure the performance of your go-to-market activities whilst driving qualified pipeline as our primary success metric.

Responsibilities

Execute breakthrough campaigns Be accountable for the success of high-profile product launches and go-to-market campaigns requiring cross-functional collaboration.

Build strategic positioning Engage directly with customers, analysts, and industry leaders to gather insights that inform competitive positioning and product strategy decisions.

Create compelling technical narratives Distill complex AI infrastructure capabilities into clear, persuasive messaging that drives buying decisions across technical and executive buyer personas.

Drive qualified pipeline through data-driven content strategies whilst tracking message adoption, competitive win rates, and sales enablement effectiveness.

Lead thought leadership initiatives Partner with executive team on industry positioning, conference speaking, and analyst relations that establish Encord as the definitive AI data platform.

About You

5+ years of deep technical product marketing experience with proven success in AI / ML, data science, or cloud computing environments ideally with early-stage AI startup experience.

You're both strategist and operator comfortable developing strategic positioning frameworks whilst executing hands-on campaign work that directly impacts pipeline.

Data-driven decision maker you leverage analytics to guide strategic decisions and measure GTM performance, not just intuition.

Executive presence comfortable engaging with C-level prospects, industry analysts, and internal leadership on strategic positioning.

Domain expertise in AI / ML infrastructure understanding of how enterprise AI teams evaluate and adopt data platforms, with ability to speak credibly to technical audiences.

Voice of customer mindset you thrive on understanding market dynamics and translating complex competitive landscapes into winning sales strategies.

What We Offer

• Competitive salary, commission and equity in a hyper growth business.
• Strong in-person culture : most of our team is in the office 3-5 days a week in our North Beach office.
• 18 days annual leave a year + public holidays.
• Annual learning and development budget.
• Paid trips to visit prospects, attend conferences, host events across UK, Europe and US.
• Company lunches twice a week.
• Monthly socials & bi-annual off-sites.

Encord offers a unique opportunity to be part of a startup with a clear mission and vision. You will get to explore and build services enterprise AI use cases across many different industry verticals such as healthcare, surveillance, retail, agriculture and many more.