Senior Designer, Marketing & Public Relations : Haslam College of Business - UTK
Knoxville, TN, United States (On-site)
Job Description
The Senior Designer will oversee design projects related to the marketing efforts and strategic goals of our college. Reporting to the Executive Director of Marketing and Public Relations, S / he will have a strong foundation in visual design and passion for developing creative assets that drive engagement and brand recognition. The ideal candidate will be adept in conceptualizing and designing a wide range of digital and print content, including but not limited to : digital ads, photo / video editing, presentations, web and social graphics and print media. This role requires a blend of creativity, technical skill, and a strategic understanding of design as it applies to marketing, digital campaigns, and brand storytelling. S / he will be responsible for independently researching, conceptualizing, and designing high-quality, data-driven design solutions for high visibility and impact. This position will be responsible for understanding how to analyze and predict consumer behavior and develop creative strategic solutions that support programs college-wide.
This role will integrate with multiple teams to create cohesive user focused omni-channel communication experiences in a variety of digital / physical spaces in support of UT Haslam's overall strategic goals. She / He will demonstrate a high-level ability in design, strategic thinking and analysis in both print and digital spaces.
Responsibilities
Lead creative strategies for marketing campaigns and initiatives, analyze data and adjust creative to improve engagement.
Collaborate closely with MPR, development, departments, and undergraduate, graduate, and executive education and other programs teams to ensure designs align business goals, user needs, and functional requirements.
Analyze consumer data and ad performance to identify user behavior to support more personalized communications across the college's audiences and needs.
Qualifications
Required Qualifications
Bachelor’s degree required in Marketing & Communications, Design, and / or equivalent experience
3-5 years experience in one or more of the following areas : Marketing & Communications, UI / UX Design, Web Design, Graphic Design
Graphic designer will possess strong problem solving, creativity, and design skills, as well as the ability to partner effectively content creators, copywriters, developers, and other creative professionals
Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.
Preferred Qualifications
Master’s degree preferred in Marketing & Communications, Design, and / or equivalent experience
5 years as UX Designer
Experience with creating animations, interactive media or motion graphics using After Effects or similar tools
EEO / AA STATEMENT / NON-DISCRIMINATION STATEMENT
The University of Tennessee is an EEO / AA / Title VI / Title IX / Section 504 / ADA / ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to, and will not be discriminated against on the basis of, race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status.
#J-18808-Ljbffr
Senior Designer • Knoxville, TN, United States