PDS Health is hiring : Mgr, Digital Marketing Web in Irvine

Join PDS Health as a Mgr, Digital Marketing Web. The primary role of the Web Marketing Manager is to manage national (B2B) & local (B2C) website properties through enterprise WCMS (web content management system), driving business results while supporting overall marketing strategies.

The ideal candidate will have a strategic, analytical, and collaborative leadership mindset with the ability to manage multiple projects under the guidance of the Director of Digital Marketing.

Responsibilities Develop technical website strategy across all brands (national and local) and manage website implementation, establishing best practices for web technology enhancements, integrations and migrations

Translate business strategies from stakeholders into product strategies, feature roadmaps, and product specifications that deliver against our value propositions and company goals

Own A / B testing program including ongoing performance analysis

Efficiently manage the design >

delivery handoff, development, QA and deployment for all CMS / website updates

Work with Digital / Brand marketing to support integrated marketing campaigns

Maintain existing corporate website(s), ensuring consistency of content, design and brand, and adherence to brand guidelines

Work closely with Creative and Brand Strategy teams ensure all creative support PDS brand guidelines

Manage, collect and report digital KPIs; present business updates, including web analytics / KPIs, budgets and forecasting

Deliver ongoing review of best-in-class digital approaches, present digital trend reports, benchmark historical and industry best in class results; Stay current on emerging digital technologies

Ensure accessibility & web compliance

Identify, clarify, and document issues or projects that affect the web channel or any web-supported functions — Verify and investigate defects or issues reported by the team, identify and propose potential solutions to root causes

Qualifications 6-8+ years relevant work experience in enterprise web marketing for a business with national locations

Bachelor’s Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 5+ years of experience is required or the equivalent combination of education and experience.

6+ years of related work experience, of those years, 2+ minimum management or leadership experience

Experience implementing Adobe AEM or similar web content management system

Experience integrating Adobe Analytics or Google Analytics with AEM

Hands-on experience developing pages using AEM Templates and Components, will be a plus

Experience and understanding of web tools, processes, and metrics (i.e. GTM, Adobe Launch, Optimizely, CrazyEgg, etc.)

Knowledge / Skills / Abilities Excellent communication (interpersonal, oral and written) and leadership skills

Ability to multi-task effectively without compromising the quality of the work

Detail-oriented, process-focused, problem-solver, proactive, ambitious, and organized with the ability to prioritize

Self-motivated, reliable individual capable of working independently as well as part of a team

Ability to effectively and succinctly simplify complex data and communicate information to senior leadership

Strong time management and multi-tasking skills while working under tight time constraints

Excellent estimation abilities in scoping work in a highly complex environment

Ability to manage well in the midst of an evolving marketing department and fast-paced environment

Benefits Medical, dental, and vision insurance

Paid time off

Tuition Reimbursement

401K

Paid time to volunteer in your local community

Compensation Information : $130,000.00-$168,000.00 / Annually

PDS Health is an Equal Opportunity Employer. We celebrate diversity and are united in our mission to create healthier and happier team members.

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