Senior Lead Product Manager Business Card Growth & Acquisitions

Senior Lead Product Manager (Executive Director)

Wells Fargo is seeking a Senior Lead Product Manager to drive the strategic development and execution of omni-channel marketing initiatives for Signify by Wells Fargo, our Business Credit Card Program. This role is pivotal in accelerating customer acquisition and growth through innovative digital marketing strategies. As a Senior Lead Product Manager, you will work cross-functionally with the Signify Acquisition team to uncover and activate growth opportunities across digital channels. Leveraging customer insights, you'll segment audiences, craft tailored marketing experiences, and develop a strategic roadmap to drive scalable, long-term acquisition growth.

In this role, you will :

• Advise experienced leadership to develop or influence business plans, business requirements, direct product design and implementation for complex business and technical needs
• Lead cross-functional collaboration with business partners, vendors, and internal stakeholders to align marketing strategies with enterprise goals and policies
• Develop and implement data-driven marketing strategies to drive new customer acquisition and engagement
• Provide strategic vision and thought leadership to senior executives on large-scale, enterprise-wide marketing initiatives
• Define and execute the marketing roadmap, ensuring timely delivery of complex, high-impact programs
• Monitor performance metrics and continuously optimize campaigns based on insights and analytics
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Required Qualifications :

Desired Qualifications :

Candidate will be expected to work onsite at the location listed in the job posting on a hybrid schedule. VISA sponsorship will not be supported by this role.

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Candidates applying to job openings posted in Canada : Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements :

Req Number : R-491776