Talent.com
Email & CRM Coordinator
Email & CRM CoordinatorSINE Digital • New York, NY, US
Email & CRM Coordinator

Email & CRM Coordinator

SINE Digital • New York, NY, US
2 days ago
Job type
  • Full-time
  • Quick Apply
Job description

ABOUT US

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US.

This role blends creativity, technical skill, and customer-lifecycle strategy. You will manage end-to-end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales.

RESPONSIBILITIES

Email & SMS Strategy, Planning & Execution

  • Own the full lifecycle of email and SMS campaigns : strategy, build, QA, deployment, optimization, and reporting
  • Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
  • Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows
  • Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies.

Creative Production & Technical Implementation

  • Build emails using HTML, drag-and-drop templates, and custom modules as required
  • Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives
  • Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution.

    • Audience Segmentation & Data Management

  • Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields
  • Use CRM data to personalize and tailor messaging for maximum relevance and conversion
  • Maintain clean, accurate, and organized audience lists and segmentation logic.

    • Performance Reporting & Insights

  • Track and analyze performance metrics across email and SMS channels
  • Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements
  • Use SINE’s custom reporting app along with optional Looker Studio dashboards to communicate performance trends
  • Present performance recaps to internal teams and clients as needed.

    • Industry Knowledge

  • Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
  • Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
  • Establish and develop relationships with US media owners
  • Keep abreast of changes in the NYC and broader US media landscape
  • Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.
  • Represent SINE at various industry conferences and events, building the company’s presence and network
  • Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise.

    • Requirements

  • 3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing
  • Proficient across Mailchimp, HubSpot, Salesforce, and / or Tessitura, with the ability to learn new platforms quickly
  • Comfortable building / customizing HTML emails and working with responsive templates
  • Technical proficiency in CRM platforms, HTML email editing, analytics, and campaign optimization
  • Strong understanding of segmentation, automations, A / B testing, deliverability basics, and performance metrics
  • Exceptional attention to detail, organizational skills, and commitment to QC.
  • Able to translate data into clear insights and recommendations
  • Strong communication skills, both written and verbal
  • Passion for live entertainment, Broadway, and arts & culture is a plus.

    • Benefits

  • A competitive salary between $55,000- $70,000, commensurate with experience
  • 24-day PTO per year, excluding Federal Holidays, which will increase with length of service at one additional day per year, capped at 3 days (plus extra time off over the Christmas period)
  • 3pm finish on a Friday
  • Access to 401(K) Retirement Plan
  • Access to Company subsidised healthcare and dental care
  • Hybrid working and working from home equipment allowance
  • Occasional free tickets to live events
  • Structured personal development, a customised training program and opportunities to attend industry conferences
  • An active social events calendar and opportunity to input into the social calendar
  • Opportunities to help further shape the business culture and agency benefits.
    • Create a job alert for this search

    Crm Coordinator • New York, NY, US

    Related jobs
    E-Commerce Coordinator

    E-Commerce Coordinator

    LVMH Perfumes & Cosmetics • New York City, New York, USA
    Full-time
    The E-Commerce Coordinator plays a key role in supporting the growth and daily operations of Givenchy Beautys Direct-to-Consumer business (). This position reports to the E-Commerce manager and with...Show more
    Last updated: 15 days ago • Promoted
    Care Management Coordinator

    Care Management Coordinator

    Metropolitan Jewish Health System • New York, NY, United States
    Full-time
    The challenges of affordable healthcare continue to create new opportunities.Elderplan and HomeFirst, our Medicare and Medicaid managed care health plans, are outstanding examples of how we are exp...Show more
    Last updated: 30+ days ago • Promoted
    CRM Specialist

    CRM Specialist

    James Allen • New York, NY, US
    Full-time
    Quick Apply
    CRM Specialist to join our marketing team.In this role, you will be responsible for managing and optimizing customer relationship management (CRM) campaigns across both James Allen and Blue Nile.Yo...Show more
    Last updated: 16 days ago
    Scheduling Coordinator (Home Care)

    Scheduling Coordinator (Home Care)

    AccordCare • Brooklyn, NY, United States
    Full-time
    Get ready to dive into the dynamic world of our Scheduling Coordinator role, where every day is a whirlwind of action and fulfillment! You will play a key role in creating the perfect balance betwe...Show more
    Last updated: 30+ days ago • Promoted
    CRM Specialist

    CRM Specialist

    Blue Nile • New York, NY, US
    Full-time
    Quick Apply
    CRM Specialist to join our marketing team.In this role, you will be responsible for managing and optimizing customer relationship management (CRM) campaigns across both James Allen and Blue Nile.Yo...Show more
    Last updated: 16 days ago
    Authorizations Coordinator

    Authorizations Coordinator

    Ultimate Care NY • Brooklyn, NY, US
    Full-time
    Quick Apply
    The Authorizations Coordinator will be responsible for managing all insurance authorization activities to ensure timely and accurate approval of home care services. This role requires strong attenti...Show more
    Last updated: 16 days ago
    Sales Coordinator

    Sales Coordinator

    Marriott International • New York, NY, US
    Full-time
    Perform general office duties to support Sales & Marketing (e.Prepare sales-related documents throughout the sales process (e. Promote awareness of brand image internally and externally.Gather mater...Show more
    Last updated: 21 hours ago • Promoted • New!
    Implementation Coordinator

    Implementation Coordinator

    TeamBuilder • New York, NY, US
    Full-time
    Quick Apply
    TeamBuilder is the first of its kind predictive workforce management platform built for ambulatory healthcare, and we are passionate about our rapid growth! Our solutions empower healthcare p...Show more
    Last updated: 10 days ago
    Ivalua Technical Application Coordinator

    Ivalua Technical Application Coordinator

    Accenture • New York, NY, United States
    Full-time
    Accenture Flex offers you the flexibility of local fixed-duration project-based work powered by Accenture, a leading global professional services company. Accenture is consistently recognized on FOR...Show more
    Last updated: 30+ days ago • Promoted
    CRM Administrator

    CRM Administrator

    City of New York • New York City, New York, USA
    Full-time +1
    IMPORTANT NOTE : ONLY CANDIDATES WHO HAVE A PERMANENT CERTIFIED IT DEVELOPER (APPLICATIONS) OR COMPARABLE CIVIL SERVICE TITLE WILL BE CONSIDERED FOR AN INTERVIEW. PLEASE INCLUDE YOUR EMPLOYEE IDENTIF...Show more
    Last updated: 2 days ago • Promoted
    Revenue Cycle Outsourcing Coordinator (Vendor Management)

    Revenue Cycle Outsourcing Coordinator (Vendor Management)

    Columbia University • New York, NY, United States
    Full-time
    Job Type : Officer of Administration.The compensation range listed in this job posting reflects the market rate for the New York City Metropolitan area. Actual compensation may vary depending on the ...Show more
    Last updated: 30+ days ago • Promoted
    Benefits Coordinator

    Benefits Coordinator

    Staffmark Group • Englewood Cliffs, NJ, United States
    Full-time
    Job Title : Benefits Coordinator.Location : Englewood Cliffs, NJ.Staffmark Workforce Solutions offers this exciting contract opportunity with a global leader in electronics, mobile devices, and.Human ...Show more
    Last updated: 1 day ago • Promoted
    Field Marketing Coordinator

    Field Marketing Coordinator

    Shelf • New York City, New York, USA
    Full-time
    There is no AI Strategy without a Data Strategy.Getting GenAI to work is mission critical for most companies but 90% of AI projects havent deployed. Why Poor data quality - it is the #1 obstacle com...Show more
    Last updated: 22 days ago • Promoted
    Email Marketing Expert (DTC Brands)

    Email Marketing Expert (DTC Brands)

    Eli Zeta Group • New York, United States
    Remote
    Full-time
    Quick Apply
    We’re searching for a motivated Email Marketing Expert who’s eager to master the art of email marketing while helping boost our retention rates through email and SMS channels.We’re an e-commerce gr...Show more
    Last updated: 30+ days ago
    Reminiscence Coordinator

    Reminiscence Coordinator

    Sunrise Senior Living • Westwood, NJ, US
    Full-time
    When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships wi...Show more
    Last updated: 1 day ago • Promoted
    CRM Administration, Governance & Reporting

    CRM Administration, Governance & Reporting

    Amalgamated Bank Of Ny • New York City, New York, USA
    Full-time
    Conduct Credit Risk Management reporting for Board and Bank management provide additional reporting administration and governance support for CRM. Execute CRM management and Board reporting in line ...Show more
    Last updated: 1 day ago • Promoted
    Administration Coordinator - Risk Mgmt.

    Administration Coordinator - Risk Mgmt.

    Marubeni America • New York, NY, United States
    Full-time
    Provides administrative services for MAC and group companies.Assists in maintaining MAC's and group companies' credit limits. Receives and processes D&B report requests.Provides assistance to credit...Show more
    Last updated: 30+ days ago • Promoted
    Senior Manager, Email Marketing

    Senior Manager, Email Marketing

    AmTrust Financial • Jersey City, NJ, United States
    Full-time
    Senior Manager, Email Marketing.We are looking for a seasoned and strategic Senior Manager, Email Marketing, to lead high-impact email campaigns that drive agent engagement and revenue growth.This ...Show more
    Last updated: 30+ days ago • Promoted