Social Marketing & Content Strategy Manager

Creative Talent Acquisition Lead, Ralph Lauren

Ralph Lauren Corporation (NYSE : RL) is a global leader in the design, marketing and distribution of premium lifestyle products across five categories : apparel, accessories, home, fragrances, and hospitality. The company’s iconic brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Chaps and others. Over more than 50 years, Ralph Lauren has cultivated a distinctive image, expanding its reach across products, brands and international markets.

At Ralph Lauren, we unite and inspire the communities within our company and the communities we serve by amplifying voices and perspectives. We champion inclusion and a culture of belonging, ensuring equity and fairness for all. Our diversity initiatives are sustained through Talent, Education & Communication, Employee Groups and Celebration.

Manager of Social Marketing & Content Strategy

The Manager of Social Marketing & Content Strategy will expand the brand’s online presence across key social media platforms. The role will lead the development and execution of strategic social initiatives that shape our brand voice, engage audiences, and drive measurable growth through compelling content and campaigns. Success in this role requires a deep understanding of social media best practices, competitive luxury fashion insight, and the ability to translate insights into dynamic, social-first storytelling. Creativity, strategic thinking, and passion for innovation are essential.

Develop and execute social media strategies aligned with business and campaign goals.

Collaborate with agency and cross‑functional teams to create content and campaigns that bring the Ralph Lauren story to life across social platforms.

Partner with the talent and influencer teams to identify campaign and always‑on content.

Manage day‑to‑day posting, monitoring, and engagement across all Ralph Lauren social handles.

Monitor analytics and prepare regular performance reports leveraging internal and external tools.

Present performance updates to leadership in clear, compelling formats.

Serve as a digital expert across Ralph Lauren’s owned and social channels, understanding user behavior, user journeys, and platform evolution to acquire and engage existing and new users.

Deliver innovative, brand‑elevating content to support key strategic initiatives across owned, earned, paid, and shared channels.

Leverage defined content types and priority platforms to support product storytelling and marketing campaigns that align with RL’s financial, brand, and marketing objectives.

Maintain the storytelling & publishing cadence to support audience growth for key initiatives across owned, earned, paid, and shared channels.

Collaborate with design, marketing, paid teams, and regional partners to align on digital content needs, gain approvals, and share performance results.

Define KPIs, collect and analyze results, develop actionable insights, and communicate findings across cross‑functional teams.

Support crisis communication and align with corporate communications on messaging.

Qualifications

Experience in social media management preferred.

Proven track record of growing social media channels and increasing engagement.

Skilled in content development and live publishing.

Proficient in using social media analytics and reporting tools.

Strong project management skills with the ability to meet tight deadlines.

Demonstrated critical thinking and real‑time decision‑making skills.

Digital curiosity with a passion for learning emerging platforms.

Strong attention to detail and advanced analytical skills.

Team‑oriented and collaborative across business divisions.

Adaptability to change with flexibility to balance competing priorities.

Salary range :

$65,000 – $129,225 annually

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Retail Apparel and Fashion

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