Content Marketing Manager

Content Marketing Manager

The Content Marketing Manager supports the elevation of the brand and impact of ADL through the marketing of our editorial content, digital products and initiatives. This includes supporting and project managing the release of research, resources and digital tools; audio and multimedia storytelling; and expansion of ADL's Impact Story library, owning areas of content strategy. This role will collaborate across Brand & Marketing (BAM) and other departments to define and coordinate marketing tactics across channels to lift content to different audiences and to track and report KPIs. The Content Marketing Manager will play a key role in the planning and content programming for ADL's annual summit.

Responsibilities

Primary :

• Market and promote ADL's work and impact in collaboration with key stakeholders throughout the organization, by helping to expand the reach of, and engagement with, editorial content, resources and products.
• Develop and manage project timelines, resources and deliverables and monitor project outcomes to define and track metrics and ensure successful execution.
• Write copy for BAM-led content, primarily for ADL.org pages and ADL's Impact Story library.
• Lead BAM team communication to update on content releases and waves of promotion, brand and content campaigns to track and contribute to integrated marketing across the team.
• Project manage and contribute to the ADL Impact Story library, collaborating across the organization to identify, capture and upload impact stories, in addition to assessing and updating entries for keywords, categorizations, usage and archiving.
• Play a key role in the planning and programming for Never Is Now, coordinating with stakeholders on topics, developing content and contributing to event experiences to elevate ADL's content and brand at the event.

This job description provides a general overview of the role and its key responsibilities. It is not an exhaustive list of all duties, and ADL reserves the right to assign additional tasks as needed.

Qualifications

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ADL aims to create a working environment where every employee can thrive professionally. Our mission-driven work is best accomplished in an environment that supports belonging. ADL values a diverse workplace and strongly encourages people of all races, religions, nationalities, genders, LGBTQ+ individuals, people with disabilities, and veterans to apply. ADL is an equal opportunity employer. Recruitment, hiring, promotions and other terms, conditions and privileges of employment shall be maintained in a manner which does not discriminate on the basis of age, race, creed, religion, color, national origin, sex, sexual orientation, gender expression, marital status, physical or mental disability, veteran status, or military status, or in violation of any applicable Federal, state or local laws. ADL will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. For individuals with disabilities who would like to request an accommodation to support the interview process, please contact the People & Culture department at talentacquisition@adl.org. ADL will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable State, Local, and Federal laws.