Product Marketing Manager (HBC)

Product Marketing Manager

Hallmark Business Connections (HBC), a subsidiary of Hallmark Cards, is seeking a Product Marketing Manager to be the voice of the customer and the driving force behind product adoption. In this role, you'll craft compelling messaging, lead go-to-market strategies and create impactful campaigns that accelerate growth.

You'll collaborate with sales, product, and creative teams, influence the product roadmap, and deliver content that resonates with target audiences. With a focus on data-driven insights and competitive analysis, you'll ensure our products stand out in the market.

Key Responsibilities :

• Develop Messaging & Positioning : Create compelling product messaging that highlights unique value propositions and addresses customer pain points.
• Strategy Development : Build and execute product marketing strategies, including go-to-market plans for launches and updates. Provide sales teams with tools, collateral, and training.
• Content Creation & Campaign Management : Lead campaigns across digital, print, and events. Develop assets such as presentations, brochures, case studies, direct mail, email, tradeshows, and online content.
• Collaboration : Partner with sales, product development, and creative teams to align efforts. Work closely with Product Owners to influence the roadmap and occasionally join client calls.
• Data Analysis : Measure and report on marketing performance, refine strategies, and improve adoption.
• Market Research & Competitive Analysis : Monitor industry trends, consumer insights, and competitors to identify opportunities and maintain a competitive edge.

Location : Kansas City, MO (in-person role; remote applications not accepted)

Basic Qualifications :

Preferred Qualifications :

This is a high-impact role for a strategic marketer who thrives on collaboration, storytelling, and measurable results. If you're ready to shape product success and accelerate adoption, we'd love to hear from you!

Hallmark Business Connections plays a critical role in bringing consumer insights to life in the business world. We help businesses build relationships with their customers, clients, and employees. And we pride ourselves on understanding the relationship and communication nuances that keep these connections relevant.

At Hallmark Business Connections, we're a small, innovative, tight-knit team and we strive to cultivate a culture where personal and professional growth are the cornerstones of talent enrichment and retention. Pursuing internal opportunities is a great way to leverage your experience while reaching higher or branching into a new area.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For over 100 years, Hallmark ( ) has helped people connect and strengthen the relationships that matter most. Today, we're building the next century of connection-blending the warmth of in-store experiences with the ease of digital innovation.

We're looking for empathetic learners, strategic thinkers, and enthusiastic visionaries from all backgrounds to help shape what's next. If you're ready to bring fresh ideas and energy, we'd love to have you on the team!

At Hallmark, you'll feel welcomed from day one, whether you're remote, hybrid, or in-office. We'll tap into your strengths, offer leadership opportunities, and support your growth every step of the way.

Our culture is rooted in care and inclusion. We celebrate diverse perspectives and actively seek out new voices-like yours-to help us grow and evolve. Let's imagine the future of Hallmark together!

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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