Senior Marketing Manager, Corporate Gifting

About the Role

1-800-Flowers is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. We're looking for a strategic, creative, and data-driven Senior Marketing Manager to help accelerate growth across our B2B business.

In this role, you'll shape and execute marketing programs that position our portfolio of brands (including 1-800-Flowers, Harry & David, Cheryl's Cookies, The Popcorn Factory, and more) as the go-to solution for corporate gifting, recognition, and employee engagement.

You'll work across key business channels to drive brand awareness, lead generation, and client retention for our corporate segment, partnering closely with sales, product, and account management teams to deliver high-impact campaigns that move the needle.

This is a hands-on, cross-functional role where you'll drive and execute the B2B marketing strategy, ultimately helping companies give more meaningfully.

Why Join Us?

At 1-800-Flowers, we bring people closer together, whether through a heartfelt birthday gift, a thank-you basket, or a corporate recognition program that makes employees feel valued.

Our Corporate Gifting division empowers organizations of all sizes to connect with their teams and customers in meaningful ways. Backed by a family of iconic brands, we offer businesses a full suite of gifting solutions that combine convenience, personalization, and impact.

We're modernizing how companies approach recognition and appreciation, using data-driven insights, digital tools, and beloved brands to help organizations nurture relationships that drive loyalty and satisfaction.

If you're energized by variety, excited to work across premium consumer brands, and motivated by creating measurable business value, this is an opportunity to join a passionate, fast-moving team where your work truly matters.

What You'll Do

B2B Marketing Strategy & Growth

• Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion across our corporate gifting brands.
• Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events.
• Manage and optimize the corporate gifting website to drive traffic, improve conversion rates, and enhance the user experience.
• Build and maintain an annual marketing calendar that aligns to key corporate gifting moments (holidays, employee appreciation, client retention initiatives, etc.).
• Support revenue growth by identifying new audience segments and verticals with high gifting potential.

Content & Campaign Development

Sales Enablement & Go-to-Market Support

Email & Lifecycle Marketing

Analytics & Optimization

Qualifications

Required

Preferred

The expected salary range for this position is $90,000-$110,000. The actual compensation will be determined by experience and other factors permitted by the law.

To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full-time team members. Benefits vary by location, average hours, and time with the company.

Benefits for this location include

California residents - please see our California Privacy Rights Notice for Job Applicants

About the Role

1-800-Flowers is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. We're looking for a strategic, creative, and data-driven Senior Marketing Manager to help accelerate growth across our B2B business.

In this role, you'll shape and execute marketing programs that position our portfolio of brands (including 1-800-Flowers, Harry & David, Cheryl's Cookies, The Popcorn Factory, and more) as the go-to solution for corporate gifting, recognition, and employee engagement.

You'll work across key business channels to drive brand awareness, lead generation, and client retention for our corporate segment, partnering closely with sales, product, and account management teams to deliver high-impact campaigns that move the needle.

This is a hands-on, cross-functional role where you'll drive and execute the B2B marketing strategy, ultimately helping companies give more meaningfully.

Why Join Us?

At 1-800-Flowers, we bring people closer together, whether through a heartfelt birthday gift, a thank-you basket, or a corporate recognition program that makes employees feel valued.

Our Corporate Gifting division empowers organizations of all sizes to connect with their teams and customers in meaningful ways. Backed by a family of iconic brands, we offer businesses a full suite of gifting solutions that combine convenience, personalization, and impact.

We're modernizing how companies approach recognition and appreciation, using data-driven insights, digital tools, and beloved brands to help organizations nurture relationships that drive loyalty and satisfaction.

If you're energized by variety, excited to work across premium consumer brands, and motivated by creating measurable business value, this is an opportunity to join a passionate, fast-moving team where your work truly matters.

What You'll Do

B2B Marketing Strategy & Growth

Content & Campaign Development

Sales Enablement & Go-to-Market Support

Email & Lifecycle Marketing

Analytics & Optimization

Qualifications

Required

Preferred

The expected salary range for this position is $90,000-$110,000. The actual compensation will be determined by experience and other factors permitted by the law.

To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full-time team members. Benefits vary by location, average hours, and time with the company.

Benefits for this location include

California residents - please see our California Privacy Rights Notice for Job Applicants