Senior Manager, Spend Growth & Diversification Marketing

Senior Manager of Spend Growth & Diversification Marketing

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express Global Commercial Services (GCS) is a leader in supporting small business owners and larger companies with products and services to help them run and grow their businesses. The US Small Business and Middle Market segment (SME - Small and Medium Enterprise) is the largest GCS customer segment, with tremendous growth momentum, and continues to be a key area of investment and focus for our company. American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus.

The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and Co-Brand cards and Small Business Banking Products. The Senior Manager of Spend Growth & Diversification Marketing will be a core member of the Customer Engagement Marketing Team and tasked with driving Card Member loyalty and engagement through industry-specific marketing programs. This is a crucial role, leading a team of 2 direct reports, to ideate, launch, and run targeted loyalty offers to capture spend across relevant industries where our Card Members do business. This Senior Manager will also be responsible for developing and piloting loyalty offer strategies tailored to specific customer segments to test new ways to drive spend with new offer capabilities.

Responsibilities :

• Own the end-to-end marketing strategy for industry offer campaigns that are revenue-driving across industries like construction, electronics, and advertising inclusive of offer grid development & targeting as well as cross-channel marketing amplification tactics.
• Set the roadmap for innovative spend offer pilots and develop new & tailored ways to engage key customer segments.
• Optimize offer engagement and relevancy through a test & learn curriculum with Analytics.
• Partner with internal teams (GMNS, Small Business Product, and Amex Offers) to align on high impact opportunities.
• Partner with Risk / Analytics teams on campaign strategies, targeting / set up, and results measurement.
• Prepare periodic updates for senior leadership on in-year progress and long-term aspiration.
• Continually advance our strategy and performance by innovating our tactics and applying a test & learn approach.
• Lead 2 direct reports and coach them in their development.

Required Qualifications :

Preferred Qualifications :

Salary Range : $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job : Marketing

Primary Location : US-New York-New York

Schedule : Full-time

Req ID : 25020825