Senior Manager Growth Marketing

Senior Manager Growth Marketing

rePurpose Global is the world's leading Plastic Action Platform, bringing together brands, consumers, innovators, and policymakers to collectively combat the plastic waste crisis and support impactful environmental and social action.

We are a series-funded social enterprise and are backed by some of the world's best investors. We have enabled over 350+ leading brands to measure, reduce, and take action on their plastic footprints, while driving systems change on a global scale. Our efforts have led to the recovery of over 25 million kilograms of plastic waste from the environment to date, protecting vulnerable coastal regions across the world. In doing so, the organization has enabled the delivery of waste management services to millions of people for the first time, while positively impacting the lives of thousands of marginalized waste workers across the world.

We're just getting started on our mission - the fight against plastic pollution is going to take everything we've got, and more. We are looking for entrepreneurial and passionate team members who thrive in a collaborative and purpose-driven environment. We invite you to join our 60+ member global team that is striving hard everyday to create a truly consequential company.

As a rapidly growing social enterprise, we are seeking a highly entrepreneurial Senior Manager of Growth Marketing specializing in demand generation and campaign management to scale our partnerships with businesses to collectively fight plastic pollution. You will play a pivotal role in leading our growth function by enhancing our full funnel, as well as identifying, testing and launching new channels. Your focus will be on developing and executing integrated marketing campaigns across various channels (digital, social, email, etc.) to drive lead generation and customer acquisition. Your strategic thinking will amplify our growth and exposure amongst consumer brands to enable them to effectively tackle plastic waste.

Responsibilities :

• Demand Generation : Manage all things related to demand generation for rePurpose, including everything from email marketing to paid advertising and in-person events or any other experimental channels such as channel partnerships, referral programs, or consumer advocacy campaigns.
• Customer Segmentation : Segment our ideal customer profiles into TOFU, MOFU, and BOFU buckets and aid our Sales team in nurturing each segment accordingly.
• Creation of a Content Machine : Lead the consistent generation of infographics, gated content, white papers, and other value-added content and coordinate across campaigns, digital marketing, design, email marketing, and other marketing teams' initiatives.
• Metric Tracking and Performance Analysis : Determine and track the essential metrics that drive the long-term success of our primary goal : logo acquisition, and conduct regular analysis to assess and refine the performance of campaigns and strategies.
• Funnel Optimization and Analysis : Utilize our CRM to manage lead lifecycle, analyze customer behavior, and optimize conversion rates throughout the funnel while bolstering and refining our lead scoring system; identify opportunity gaps across our funnel and suggest strategies to address them.
• Channel Enablement : Drive revenue by building and guiding our multi-channel growth strategy and collaborating with our teams to optimize ROI and improve prospect experience.
• Innovative Thinking and Experimentation : Identify opportunities to scale business, acquire new customers, and drive customer retention; utilize competitive analysis to identify threats and opportunity gaps to be addressed.
• Cross-functional Collaboration : Work closely with internal stakeholders, including marketing, sales, finance, product and design teams, while also managing external stakeholders and knowing when to pull in outside resources to fill in gaps and align growth initiatives with organizational goals and objectives.

What We Are Looking For :

Remuneration

$125,000 - $185,000 a year

We offer a flexible salary range for this job posting that will be customized based on the qualifications of the chosen candidate. Our compensation strategy takes into account various factors, including education, experience, knowledge, skills, abilities, internal equity, and market alignment. If this is out of your preferred range, we'd still encourage you to apply as we value the right fit over anything else!

Location Preference :

The role is hybrid working, we are looking for the team members to be located at our head office in New York City, with weekly in-office days at our office at 1460 Broadway. We have a truly global team - with members across Miami, New York, Philadelphia, Los Angeles, London, Nairobi, Bangalore, Delhi, Mumbai, and Jakarta.