Senior Marketing Automation Manager

Description

About the role

Were hiring a Senior Marketing Automation Manager to architect scale and optimize lifecycle and account-based marketing programs across email ads web and sales activation. You will be the hands-on owner of marketing automation and ABM stacks define data and governance standards and partner with RevOps Sales and Product Marketing to drive pipeline revenue and retention. This role blends strategy technical build analytics and team enablement.

What youll own

• End-to-end lifecycle strategy and execution (onboarding nurture expansion re-engagement renewal) across email SMS / push and web.
• ABM orchestration for target accounts : audience definition activation personalization and sales plays.
• Data architecture consent and platform governance to ensure accuracy scale and compliance.
• Experimentation roadmap performance reporting and insights-to-action processes.
• Cross-functional intake prioritization and communication with clear SLAs.

Core responsibilities

General Marketing Automation Platform Responsibilities (HubSpot Salesforce Marketing Cloud Marketo)

ABM Platform Responsibilities (Demandbase 6sense)

Define ICP / TAM and account hierarchies; calibrate fit intent and buying-stage models.

Establish account and persona segments with MQA thresholds and routing SLAs; align with Sales / SDR plays.

Orchestrate cross-channel activation and personalization : account-based ads website experiences and sales alerts / cadences synced to MAP / CRM and ad platforms.

Operationalize keyword / intent topics and surge monitoring; trigger lifecycle and sales motions from account engagement signals.

Connect ABM platforms with MA platforms for coordinated journeys suppression logic and measurement; maintain audience sync integrity.

Measure and report ABM impact : account engagement stage progression MQAs pipeline / ACV influenced deal velocity and coverage; iterate creatives messages and frequency caps.

Enable Sales with practical views and playbooks : buying committees activity digests and next-best-action guidance embedded in CRM.

Govern privacy and consent for ad personalization and cookies; coordinate with Security / IT on data sharing and retention policies across ABM and MAP.

Requirements

Qualifications

Preferred qualifications

Benefits

When asked what they love about working at Mod Op we hear :

Mod Op LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Required Experience :

Manager

Key Skills

Hp Unix,Automation,Bar Management,Automation Testing,Electrical & Automation

Employment Type : Full-Time

Experience : years

Vacancy : 1