Director, Consumer Insights and Marketplace Intelligence

Versant Director Of Consumer Insight

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

About The Role

The entertainment, news, sports and technology sectors are changing rapidly, with new consumer behaviors and business models emerging and growing quickly. The most successful media and leisure companies will be those that, through rigorous consumer and marketplace analysis, better anticipate where and why consumer behaviors are changing, in order to give company leadership a strategic advantage, and help them invest smartly and navigate toward success. Versant's Director of Consumer Insight is the leader of the team managing primary research, custom studies, and synthesizing external sources, to help guide those decisions. They're an important voice and influencer in the company, consulting with and presenting their findings to senior colleagues across all brands and functional areas. This is a hands-on research role for someone who both loves conceiving and guiding work projects, and also digging into data and finding new business opportunities first-hand.

Responsibilities Include But Are Not Limited To

Oversee landscape-level and brand-level primary research for the portfolio of Versant brands and businesses. Design, implement, and continually improve longitudinal studies and brand tracking programs to monitor market perception and competitive positioning. Leverage external data from third parties to help form a synthesized picture of the markets we work in, the forces that are changing them, the consumer needs that are driving change, and the business opportunities they create.

Cultivate deep, trusted relationships with colleagues across our brands and businesses. Consult with them to understand their strategic questions. Craft custom research solutions designed to address those questions, then package and present findings to help guide better decisions and outcomes.

Oversee the dashboard development and institutionalized visualization of primary research managed by the team, and third-party research sourced through the group.

Lead a team of three, supporting, guiding, and developing two reports. Establish a team approach to keeping our insights and analytics methods forward-looking, innovative, and industry-leading, including in our use of AI in consumer insight development.

Collaborate with research and analytics peers across the Data, Insights and Strategic Analytics functions to support each other's work, integrate processes, innovate, and contribute to a culture of collaborative growth.

Build and manage relationships with external research vendors and agencies while developing internal research capabilities. Track a custom research budget and work with team leadership to optimize the value of our research investment annually.

Qualifications

8+ years of experience as a hands-on consumer insights project manager and analyst in the media, sports, or leisure areas. Significant experience working in the areas of streaming video, subscription media, digital media, and transactional business models is strongly preferred.

4+ years as a lead presenter of findings designed to guide senior management toward better decisions and outcomes.

4+ years working with 1st party data, and with syndicated data sets like MRI-Simmons, GWI, Claritas etc, and synthesizing data from diverse sources into holistic narratives to help guide decision-makers.

Strong proficiency in Microsoft Excel and PowerPoint is required. Experience analyzing survey data using platforms like Decipher, DisplayR, or Forsta is required. Experience with SPSS, Sawtooth, or other statistical packages is strongly preferred. SQL, Python, and R proficiency a plus.

Experience building data visualizations in platforms like Tableau, Looker and Power BI is a significant plus. Experience with global or multi-market research programs is a significant plus.

A bachelor's or advanced degree in a related quantitative social science, media, marketing, or business field is required.

Desired Characteristics

You should understand linear and on-demand media, subscription and advertising ecosystems, how they are evolving, and their business challenges. A natural enthusiasm for the business of TV and video, news, sports, entertainment and digital leisure. Possess an intense interest in identifying the links between consumers' attributes, needs and motivations with their behaviors and choices.

Have a business-growth mindset and get excited about proactively identifying new business opportunities through the development of fresh consumer insights. Possess an ability to balance long-term strategic thinking with the agility to deliver actionable insights quickly.

You are skilled at rapid research execution, and know when to prioritize speed versus depth. A comfortable and clear communicator who can thrive in a collaborative, matrixed business culture across business, insights, analytics, data and technology functions. Demonstrated ability to influence. Able to clearly represent technical and methodological concepts to non-technical stakeholders.

Additional Information

Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal.

Salary range : $135,000 - $180,000 (bonus and LTI eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.