B2B Product Marketing Manager
VariteSan Jose, CA, United States3 days ago
Job type
- Full-time
Job descriptionGather and synthesize feedback from Sales, Support, and field teams Document key customer pain points, jobs-to-be-done, and emerging use cases Create actionable product requirement briefs for review with Product Managers Track changes in audience needs and communicate trends to internal teams Monitor the product roadmap and flag features relevant to the segment Participate in product planning and design reviews as the audience advocate Ensure upcoming features address real segment workflows and expectations Maintain a readiness tracker tied to priority initiatives Coordinate validation efforts with internal SMEs and customers as needed Identify misalignment between feature capabilities and audience needs Share early feedback to guide product refinement or positioning Maintain clear documentation and summaries of validation outcomes 4. Support Cross-Functional Alignment Share audience insights in roadmap and planning syncs Partner with Enablement, Messaging, and Pricing teams to ensure the voice of the customer is represented Flag strategic product shifts (e.g., AI, packaging changes) requiring audience POV Coordinate with PMM Ops to keep deliverables and timelines on track Product requirement briefs and audience insight summaries Validation findings and go / no-go inputs Readiness tracking documentation Weekly async updates to PMM and Product stakeholders Insight contributions to pricing, packaging, and GTM inputs
Pay Range : $90.14 - $93.66
Notes : Open to SF & NY Locations (Hybrid); San Jose (1st priority) New York (Second option)
Focus : Product readiness, customer insights, product requirements
- We're looking for a senior-level B2B Product Marketing Manager to cover a 7-month maternity leave. This role is highly tactical and focused on owning the audience-to-product connection, translating customer needs into product requirements and managing day-to-day alignment with cross-functional partners, particularly Product.
- This is not a messaging or campaign role. This person will work behind the scenes to ensure our Enterprise and Corporate products reflect real-world use cases, workflows, and adoption needs.
Core Responsibilities
1. Connect Audience Insights to Product Development
2. Maintain Product Readiness by Segment
3. Lead Validation & Feedback Loops
Key Deliverables
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Product Marketing Manager • San Jose, CA, United States
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