Brand Marketing, Senior Manager

Brand Marketing, Sr. Manager Direct-to-Consumer

Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.

A Brief Overview

The Brand Marketing, Sr. Manager Direct-to-Consumer marketing oversees the evolution, execution, and measurement of key consumer marketing strategies and tactics supporting Xeomin in the U.S. The ideal candidate has in-depth consumer marketing expertise and a track record of delivering outstanding results through innovative solutions in launches and developing new markets. They excel in omnichannel strategy development with strong expertise in digital best practices and media planning & optimization. This job reports to the Director of Brand Marketing U.S and is in-office / hybrid. There are no direct reports to this position.

What You Will Do

Direct-to-consumer Campaign Lead

Primary Responsibilities :

• Serve as the direct-to-consumer partner on the Xeomin brand team, working together to ensure strategic alignment in designing and implementing a best-in-class digital ecosystem and execution of omnichannel campaigns across key channels including search, social, display, video, and CRM
• Establish disciplined executional plans, establish and track KPIs on a frequent basis and enhance and optimize consumer engagement programs based on insights and performance data
• Contribute to strategy development and brand planning, ensuring alignment with in-office, patient, global, and broader portfolio priorities

Project Management :

Industry Compliance and Relevance :

Performance Tracking :

Active Communication :

Budget Management :

Customer Engagement :

Industry Representation :

Decision Making :

Follow-Up and Organization :

Cross-functional collaboration and engagement :

Other

Other duties as assigned

Minimum Requirements

Preferred Qualifications