Technical Product Marketing Lead

More about Browserbase

Browserbase powers web browsing capabilities for AI agents and applications. We manage headless browser infrastructure for automations that interact with websites, fill out forms, and replicate user actions.

We reached $1M+ ARR in less than 10 months last year and we're just getting started. Backed by Kleiner Perkins and CRV, our scrappy, fast-moving team is building on our CEO's founding vision to power the world's best AI tools and help everyone automate the web.

Position Overview

As a Technical Product Marketing Lead at Browserbase, you'll develop and execute strategic marketing initiatives that drive adoption of our headless browser platform among technical audiences. You'll collaborate with product, engineering, and sales teams to articulate complex technical concepts into compelling market positioning, content, and campaigns. Your deep understanding of developer tools, browser automation, and AI integration will help Browserbase connect with the right audiences and clearly communicate our unique value proposition.

This is our first marketing hire, so you should be comfortable wearing lots of hats and building this program from the ground up!

Key Responsibilities

Product Positioning & Messaging : Develop technical messaging that resonates with developers working in AI, web automation, and data collection, highlighting our key features and differentiators.

Technical Content Creation : Craft high-quality technical marketing materials including case studies, blog posts, product documentation, and website copy.

Go-to-Market Strategy : Plan and execute launch strategies for new features and capabilities, ensuring strong market impact and developer awareness. This includes collaborating on digital experiences and flows to landing pages, all the way through lead capture.

Competitive Analysis : Monitor the market landscape, analyze competitors, and identify opportunities to strengthen Browserbase's position in the headless browser space.

Technical Demos & Content : Create compelling demos and content showcasing Browserbase's integration with AI frameworks (crewAI, Langchain, Vercel AI SDK) and browser automation tools.

Website Management : Collaborate on website content strategy and optimization to effectively communicate our value proposition and drive conversions.

Customer Success Stories : Identify and develop success stories highlighting key use cases : Browser Tool for AI Agents, Workflow Automation, and Web Scraping.

Sales Enablement : Develop technical sales materials and train team members on effectively communicating Browserbase's capabilities.

Qualifications

5+ years of product marketing experience in developer tools, infrastructure, or SaaS products.

Technical background with solid understanding of web technologies, browser automation, and / or AI frameworks.

Experience marketing to developers and technical decision-makers.

Demonstrated experience with community building, technical event management, or developer relations.

Strong track record of creating technical marketing content that resonates with developer audiences.

Experience managing or contributing to product websites and digital marketing initiatives.

Excellent written and verbal communication skills with ability to explain complex technical concepts clearly.

Data-driven approach to marketing with experience using analytics to optimize campaigns.

Self-motivated with the ability to work independently and collaboratively in a remote environment.

Bachelor's degree in Computer Science, Marketing, or related field, or equivalent experience.

Nice to Have

Hands-on experience with headless browser automation tools like Playwright, Puppeteer, or Selenium.

Familiarity with AI frameworks and tools like Langchain, crewAI, or Vercel AI SDK.

Understanding of web scraping, workflow automation, or AI agent technologies.

Experience growing B2D (business-to-developer) communities and driving developer adoption.

Background in technical writing, documentation, or developer education.

Experience with demand generation and technical content marketing.

Knowledge of SEO best practices for technical content.

Why you should join us

We’ll make sure you’re fully covered with health insurance, tech setup, flexible time off, and office snacks. We offer competitive salary and equity packages, and take careful consideration of each hire on our small team.

We are fully in office 5 days a week in San Francisco near Union Square. We have a hard working, collaborative culture, and we’re energized by the prospect of Browserbase powering the largest AI applications.

Working here means having flexibility and ownership over every piece of the product. This is a place to learn a ton, build your brand, and make an impact.

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