Senior Graphic Designer

Job Description

About the Role :

We’re looking for a passionate and strategic Senior Graphic Designer to join Luckin Coffee’s U.S. team. As a key creative partner in launching one of China’s most beloved coffee brands in New York, you’ll bring our brand to life across digital, retail, and social touchpoints. You’ll collaborate closely with marketing, growth, product, and ops teams to create thumb-stopping content and cohesive brand visuals that drive engagement, awareness, and conversion.

Responsibilities :

• Own end-to-end visual development for U.S. promotions and campaigns, including brand partnership, app content, ad creative, social media content, and in-store marketing materials
• Design digital assets (social, paid ads, email, app banners)， both graphic design and video production, with a deep understanding of U.S. design trends and cultural relevance
• Create in-store visuals including menus, cups, sleeves, window signage, flyers, and packaging adaptations
• Maintain and adapt brand guidelines to fit the U.S. audience while keeping consistency with HQ direction
• Collaborate with growth, product, and other teams to translate briefs into compelling creative
• Manage and mentor junior designers or external freelancers as needed
• Present design ideas clearly to cross-functional stakeholders, and iterate quickly based on feedback

Requirements :

Bonus if you have :