Polaris District Retail Manager
At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.
The Polaris District Retail Manager will deliver world-class value to Polaris consumers and dealers, partnering with dealers and internal stakeholders to leverage our market leader position, scale, and resources to drive leading customer experience, profitable growth and effective, efficient OEM-dealer interactions.
The District Retail Manager will develop and maintain strong dealer relationships to meet and exceed corporate and district sales objectives for retail growth, increasing market share and upgrading the dealer network while projecting a professional image on behalf of Polaris. In this role, the DRM will successfully influence and partner with dealers to ensure consumers' retail needs are met. This Polaris District Retail Manager will support the following district in the Southeast US region : Atlanta / North Georgia. Ideal locations for ease of travel include : Atlanta, North Georgia.
Essential Duties & Responsibilities
General Duties
- Partner daily with powersports dealerships to strengthen relationships, build influence, enhance retail, drive Polaris & dealer profitability and improve the end user experience.
- Drive industry-leading customer experience through each stage of shopping, buying and owning cycle
- Responsible for improving the dealer network through prospecting open markets and facilitating upgrades within the dealer network where needed.
Wholegood Retail (Off Road Vehicle + SNOW), PG&A, F&I, Service
Set effective and market appropriate stocking profiles for wholegood and PG&AStrategically influence dealers' showrooms through walk-the-store, merchandising, and point-of-purchase to reflect seasonal consumer programs and market needsConduct ongoing trainings on sales process and product for dealers and promote dealer certification programExecute traffic and closing plans to maximize retail through traditional and digital retail planningLead showroom merchandising and accessorizing strategies to improve overall retail experience for consumersLeverage 3rd party partnerships to maximize PII's competitive advantage, yielding improved dealer profitability and consumer experiences, in-store and digitallyCreate consistent demand through proper merchandising that yields accessory attachment growthCustomer Experience
Assist dealers and corporate stakeholders to plan and execute floorplans, merchandising, and corresponding Wholegood and PG&A stocking profilesMonitor and drive Polaris branding requirementsReview speed and quality processes with dealers around detractor engagementWork with dealers to assess deficiencies on critical customer expectations (i.e. digital, in-store experience) and drive positive change through trainingBusiness Partnership & Communication
Effectively communicate to internal and external stakeholders and demonstrate superior follow-through; be the face and voice of Polaris in-store and act as voice-of-the-field to internal stakeholdersIdentify and communicate and influence action with dealer profitability and value-add to consumersProblem-solve for rapid issue resolution, driving win-win-win approach for consumers, dealers and PolarisIdentify and elevate competitive shifts and proactively implement countermeasures as necessarySkills & Knowledge
Required
3-5 years field sales and retail sales or dealership experience with proven track record preferred3-5 years sales administration, distribution and customer service experienceKnowledge of a distribution network strategyMust possess highly effective influence and relationship-building skills, excellent at customer serviceAnalytical and sales oriented able to craft a strategic sell-in based on demonstrated profitability and productivity measuresProficient in all MS Office software suiteFlexible, comfortable with ambiguityMulti-tasker, can manage competing prioritiesDemonstrated ability to communicate effectively, both verbally and in writingMechanical aptitude, hands-on willing to roll up sleevesProficiency in computer / software systemsEntrepreneurial, independent, self-starterPreferred
Bachelor's degree in related field preferred (Business, Marketing)Powersports Industry KnowledgePolaris business and Polaris product knowledgeAn understanding, appreciation and passion for Polaris product preferredDealer management system knowledgeWorking Conditions
Remote / home-office work environment, with travelTravel required up to 80% for meetings, region travel or customer eventsSome travel to remote locations and corporate functions may be requiredReports to Regional Sales Manager