Vice President Marketing

Company Overview

Founded in 2012 and rapidly expanding, SalonUltimate, Powered by BookedBy, is the industry’s most advanced, all-in-one, cloud software and point of sale solution for salons and spas.

Powering over 60 million bookings and check-ins annually, SalonUltimate helps salon and spa owners maximize their business, delight their customers and reclaim their time to focus on what matters most.

Founded by industry experts with over 100+ combined years of experience running salons and operating the largest franchises in the country, SalonUltimate has used this unique insight to create a platform that offers everything that small business owners and large franchises require to grow their businesses.

Their one solution provides everything needed to manage appointments, walk-ins, marketing, check-outs and payments and inventory, all controlled through a beautifully branded app with centralized management and robust reporting.

From a single location to chains with thousands of stores, the SalonUltimate team of over 80 employees zealously attends to the needs of all their users.

The satisfaction of clients is their #1 measure of success. SalonUltimate continues to rapidly scale with the announcement of product expansions and strategic partnerships including a partnership with Fiserv’s Clover and Tippy, the leading salon and spa digital tipping platform.

Duties and Responsibilities

The VP Marketing will be a key member of the executive team, responsible for market positioning, demand generation, and go-to-market strategy.

Reporting directly to the company’s President & Founder the VP Marketing will :

• Lead all aspects of SalonUltimate’s marketing initiatives (demand generation, product, brand, content, comms + PR) with an emphasis on creating a best in class, growth marketing engine that generates repeatable, predictable and scalable revenue.
• Scale a world-class SMB focused demand generation program that delivers revenue growth above goals. Optimize the sales funnel from lead capture through to customer add-ons, with lead nurturing and marketing automation programs that improve conversion rates, close rates and funnel velocity.
• Create integrated campaigns and programs for target segments that compel them to consider and buy SalonUltimate’s portfolio of products and services.
• Develop competitive positioning and messaging strategy and communicate the benefits of SalonUltimate across all marketing channels in an effective and engaging way.
• Oversee product packaging, pricing and competitive research as a means for positioning SalonUltimate’s product in the market.
• Identify and optimize paid and organic channels to drive full-funnel growth.
• Analyze and improve each step of the sales funnel by transforming complex data into actionable demand generation insights and strategies.
• Developing and implementing lead nurturing strategy and campaigns.
• Identify new opportunities for growth, acquisition, expansion and retention on an ongoing basis.

Professional Qualifications

• 8+ years of executive marketing leadership, providing strategic input to marketing and business strategy.
• Experience in B2B, high-growth SaaS companies with a focus on high velocity sales and SMB customers.
• Proven track record for developing growth marketing strategies that deliver tangible business results and measurable revenue growth.
• Knowledge of fast-growing environments as well as the ability to take ownership and work with a high level of autonomy.
• Strong understanding of the marketing and sales funnel and obsession about optimizing and scaling its end-to-end success.
• Experience marketing with and through channel partners with a preference for experience within the payments industry.
• Creative and collaborative mentality, eager to implement feedback and ideas from the broader marketing team, sales team and other internal stakeholders.
• Highly analytical with the ability to clearly articulate and present growth strategy, tactics and results to senior executives.
• Deep understanding of a highly predictable demand generation machine conversion rates, attribution, investment models. Must have been accountable for clear demand gen targets.
• Track record of building, leading and developing high performance marketing teams with ownership of all facets of the marketing stack.
• Proven experience marketing to services businesses with a preference for SMB clients in the health & beauty industry.

Personal Characteristics

• Entrepreneurial mindset, natural curiosity, high energy, can-do attitude, adaptable and results-driven; strong drive to build a business and break new grounds.
• Self-motivated and results oriented team player who leads by example, holds self accountable for performance and takes absolute ownership of the function.
• High degree of customer empathy, and strong ability to build relationships and rapport.
• Intellectual horsepower, self-awareness, and emotional intelligence.
• Performance oriented DNA, data driven, and accountable.
• Organized and structured thinker with the ability to present ideas and plans in a clear and actionable manager.
• Highly effective at creating collaborative relationships across an entire organization.

Hybrid is 3 days in office, 2 days remote as long as KPIs and performance are maintained and goals are accomplished.