Principal UX Designer

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

The Community UX team is responsible for the Twitch viewer and streamer experience across the product ecosystem building and maintaining a cross‑platform live streaming service that supports the growth and development of streamer based communities. We are looking to add a Principal UX Designer, Personalization to our team. Working closely with our discovery, identity, and recommendations teams, this designer will be responsible for the right users getting the right content at the right time - from onboarding to becoming an engaged member of the Twitch community.

You can work from Twitch’s headquarters in San Francisco, CA; or from one of our US based hub locations in Seattle, WA; Irvine, CA; Los Angeles, CA or New York City, NY.

You Will :

Lead design strategy for content personalization and user engagement initiatives

Create designs and prototypes for presentation to execs and peers, and handoff to engineering partners

Collaborate with a cross functional development team of product managers, ML engineers, engineers, and designers, and content programming teams

Work with our UX Research and Data Science teams to combine qualitative and quantitative information to develop hypotheses about customer motivations and use that to improve your designs

Learn from streamers and viewers about the ways they use our services and imagine the future of the service

Help shape Twitch's design future by evolving our design systems and mentoring designers across the organization

You Have :

7+ years of professional experience in user experience design

Portfolio demonstrating experience with content personalization and discovery features (e.g. user identity / profiles, recommendations, feeds, search & browse)

Experience creating interactive prototypes for mobile platforms

Track record of successful collaboration with cross‑functional teams

Ability to clearly communicate complex concepts through storytelling and narrative techniques

Bonus Points

Experience in video content, social media, or streaming platforms

Experience as a content creator

Formal education in Design, Human‑Computer Interaction, or related field

Medical, Dental, Vision & Disability Insurance

401(k)

Maternity & Parental Leave

Flexible PTO

Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID : TW8979

US Pay Per Year : $147,600 - $244,000 USD

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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