Sr. Product Marketing Manager, Customer Retention

Responsibilities

• Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
• Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
• Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
• Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention
• Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
• Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
• Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint’s value.
• Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics

Qualifications

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