Manager, Retail Marketing

Retail Marketing Manager

The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution, and commercial goal attainment within the retail channel is an exciting frontier. The Retail Marketing Manager will execute retail marketing initiatives to optimize vaccine availability and pull-through with retail pharmacies. This role will focus on developing resources, tracking retailer performance, and supporting field engagement plans. Reporting to the Retail Marketing Director, the Retail Marketing Manager will work closely with account managers and cross-functional teams to deliver impactful marketing solutions.

Key Responsibilities :

• Develop resources to support selling teams and ensure approval through copy review processes
• Track retailer performance and identify areas of opportunity
• Manage insight generation tracking, opportunities, and routine updates on next steps
• Execute field engagement plans to support account directors and channel managers
• Collaborate with consumer and HCP marketers to align on customer needs
• Manage in-market campaign reporting and post-campaign reviews

Key Attributes :

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Preferred Qualifications :

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GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity / expression, age, disability, genetic information, military service or any basis prohibited under federal, state or local law.