Manager, Influencer Marketing- Call of Duty Mobile Marketing

Overview

Manager, Influencer Marketing – Call of Duty Mobile Marketing

Requisition ID : R

Reporting To : Senior Manager, Influencer Mobile Marketing

Department : Mobile Marketing

Location : Santa Monica, CA (Hybrid)

Mission : The Call of Duty Mobile team is seeking an experienced and driven Manager, Mobile Marketing to lead and execute our Influencer Marketing campaign strategies. This role is responsible for developing and implementing global go-to-market initiatives focused on influencer engagement, product positioning, content production, and campaign amplification. The ideal candidate will have strong analytical capabilities, superior communication skills, and a keen understanding of current trends within gaming communities and the influencer landscape. This role requires a collaborative professional who can thrive in both structured and fast-paced environments, and who is committed to enhancing COD Mobile’s market presence.

Key Responsibilities

• Design and implement comprehensive global strategies to engage influencers and content creators for Call of Duty Mobile.
• Negotiate and manage key partnerships with streamers and influencers for the creation of original content to support COD Mobile marketing beats and campaign strategies.
• Collaborate cross-functionally with internal teams to identify, refine, and deliver core marketing messaging.
• Lead innovative campaigns in partnership with the influencer community, leveraging gamer-focused social platforms.
• Identify and evaluate new opportunities for content development in collaboration with key influencer partners.
• Cultivate and strengthen relationships within the influencer ecosystem; proactively source and develop new partnerships to support business objectives.
• Administer and oversee incentive and gifting programs tailored for influencers.
• Conduct thorough analysis and reporting on campaign performance, including post-mortem presentations to stakeholders.
• Monitor influencer-generated content to ensure brand consistency and alignment with messaging guidelines.
• Develop an in-depth understanding of the player base and gaming experience unique to Call of Duty Mobile.

Player Profile

Experience & Qualifications

Our World

At Activision, we strive to create iconic brands in gaming and entertainment. We are committed to a diverse and inclusive environment and encourage you to apply. We aim to deliver fun and unforgettable entertainment for our player community and offer a suite of benefits to promote well-being. We are an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other basis protected by applicable law.

Accommodation requests : If you require an accommodation to apply for this open position, please email General employment questions cannot be accepted here.

Rewards & Benefits

We offer a comprehensive benefits package subject to eligibility, including :

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