Marketing Director Job at BSK Associates in Fresno

BSK Associates, a trusted name in engineering with over 55 years of excellence, is seeking an enthusiastic and dedicated Marketing Director to join our team. As an employee-owned company, we pride ourselves on our workplace culture and commitment to our employees.

What makes BSK unique?

Welcoming and Supportive Culture : Experience a friendly, inclusive environment where you’ll feel valued and equipped with the tools you need, with the freedom to be yourself.

Empowering Management : Our leadership trusts you to excel, is approachable, and prioritizes safety and work-life balance—values we uphold daily.

Core Values : Guided by service, professionalism, teamwork, safety, employee development, and personal accountability, reflected in our daily work.

Compensation and Benefits

Full-Time employees receive a comprehensive package including 100% employer-paid medical insurance with buy-up options for dependents, dental and vision plans, Employee Assistance Program, ESOP, 401(k), 8 paid holidays, and accrued sick and vacation time. The salary range is $120,000 to $160,000 annually, based on experience.

Position Overview

The Marketing Director is a senior management role responsible for developing and executing the organization's marketing strategy. This includes overseeing branding, advertising, public relations, customer experience, and market research initiatives to drive growth and engagement. The role involves close collaboration with senior leadership to align marketing efforts with company goals.

Key Responsibilities

Strategic Leadership : Develop and implement marketing strategies aligned with business objectives and company values; identify market trends and opportunities.

Brand Management : Maintain brand consistency and integrity across all platforms; oversee positioning, messaging, and creative direction.

Change Management : Lead initiatives to support new marketing strategies and foster a culture of continuous improvement and innovation; promote teamwork and open communication.

Customer Experience : Enhance acquisition, retention, and loyalty programs; utilize customer insights for strategy refinement; champion the voice of the customer; develop and mentor the marketing team.

Digital Marketing : Drive digital transformation using online platforms, social media, SEO / SEM, and analytics; ensure ROI on campaigns; adopt new technologies.

Market Research and Analysis : Conduct market analysis; use data for decision-making; monitor and report on marketing effectiveness.

Budget Management : Manage marketing budget; ensure cost-effective campaign execution; optimize resource allocation.

Equal Opportunity Statement

BSK Associates is an Equal Opportunity Employer, including individuals with disabilities and veterans.

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