Assistant Brand Activation Manager

Build a Bigger, Better, Bolder Future

Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.

Your Mission :

Provide professional level support to brand marketing team with all aspects of national marketing campaigns, promotions and programs with an emphasis on brand strategy execution. This position will operate in a liaison role between marketing, customers, operators, vendors and marketing. As such, the position will have the opportunity to create positive or negative interactions. This position will complete projects independently and exercise authority and discretion appropriate to the position.

How You'll Make an Impact :

• Support brand marketing team in national campaign development and execution, print, digital menu boards, loyalty, local store marketing (LSM), kids marketing, in-store / on-site store support, new product testing, vendor licensing, budgets, purchase orders and invoicing.
• Provide national marketing campaign support for :
• Coordination, execution, and communication with system through development of creative services promotional catalog.
• Develop standard and / or customized point of purchase (POP) to ensure wide variety of quality products and affordable pricing.
• Work with marketing communications manager to develop and execute campaign communication including but not limited to national marketing creative solutions, intranet postings, crew communication, and frequently asked questions. Provide updates to marketing leadership as appropriate.
• Work with franchise marketing managers and marketing communications manager to develop supporting LSM concepts for each marketing campaign. Identify and research potential new resources and best practices (franchisee "success stories") for national implementation. Plan and coordinate store visits to conduct field research.
• Provide operator guidance on optional campaign support materials including custom request process.
• Establish high quality, low cost providers and develop dependable vendor relationships. Manage and maintain relationships to result in cost-savings efficiencies with the distribution centers for delivery of marketing materials.
• Collect and complete vendor reports. Assist in the development of executive summaries utilized for annual planning and national presentations. Analyze data and provide report to management.
• Coordinate and monitor campaign expenses, purchase orders and invoicing.
• Keep marketing leadership informed of project status and collect and disseminate information to department / project leaders as appropriate.
• Assist with coordination and execution of cross promotions and / or crew incentive programs (i. e. : Pepsi, Veteran's day promo, If Chase Wins, etc.) from ideation process through implementation, communication and evaluation.
• Digital menu board content execution, including :
• Administer digital content and user groups for all digital menu boards for campaign rollouts, core / optional menu items, variance menu items, new store openings, test market rollouts and custom digital menu board requests.
• Review and execute all incoming requests from stores (existing / new stores) for product and price changes.
• Keep marketing management updated on project status, issues, and new opportunities to reduce costs.
• Work with brand marketing and creative teams to manage branded marketing product quality control by implementing vendor licensing and compliance plans. Coordinate annual vendor business reviews to establish improvement / cost saving strategies.
• Manage marketing internal and external issue resolution from operators, vendors, colleagues, and consumers (if needed).
• Provide support to marketing teams (and cross functional teams as needed) on special projects., researching new tools and resources to launch projects nationally, get approvals on how to move forward.
• Coordinate and monitor department, team and / or marketing program budget expenses. Tracking and reporting expenses and monthly billing.
• Other duties as assigned by supervisor.

Who You Are :

Where You'll Work :

All items listed above are illustrative and not comprehensive. They are not contractual in nature and are subject to change at the discretion of Little Caesars Enterprises Inc.

Little Caesar Enterprises, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. The Company will strive to provide reasonable accommodations to permit qualified applicants who have a need for an accommodation to participate in the hiring process (e.g., accommodations for a job interview) if so requested.