Director, Marketing Job at Whirlwind Steel, Inc. in Houston

Description

Company Overview : We are a dynamic, mid-sized manufacturing company specializing in pre-engineered buildings and metal components. Over the last 8 years, we've increased sales 190% through innovative strategies, a strong sales team, and a commitment to our core values. With an ambitious 10-year plan to 5x our sales, footprint, and specialty teams, we're poised for significant growth. Our culture is at the heart of our success. We celebrate our teams, uphold our brand promise, and foster an environment where internal and external messaging reinforces our shared values. In addition to our core operations, we are undertaking a major initiative to develop custom applications that position our organization as an industry leader in technology. This includes building customer-facing tools and behind-the-scenes solutions for data preservation, with plans to develop a simple yet functional CRM system within the next two years. As we prepare for a major new product launch in 2026, we're seeking a visionary leader to elevate our brand, integrate marketing with our technological advancements, and drive initiatives that support our expansion.

Job Summary : Reporting to the VP of Sales, the Marketing Director will lead our marketing strategy and operations, with P&L responsibility for the marketing budget. This role is pivotal in enhancing brand awareness, developing distinct selling propositions (DSPs) for our sales teams, and aligning marketing efforts with our growth objectives, including our technology initiatives.

You'll oversee internal and external communications to reinforce our company culture, while planning and executing initiatives around trade shows (particularly for the 2026 product launch), digital campaigns, content creation, social media strategies, and other channels. While our standard business thrives through customer partnerships, this position will focus on targeted spend to maximize ROI, especially in emerging specialty areas and promoting our new custom applications and CRM tools.

Key Responsibilities :

Strategic Planning and Budget Management : Develop and manage the annual marketing plan and budget, ensuring alignment with company goals for 5x growth over the next decade. Oversee P&L for all marketing activities, optimizing spend across channels while prioritizing high-impact initiatives like the 2026 new product launch and promotions for our custom technology applications.

Brand Development and Awareness : Lead efforts to increase brand visibility through targeted campaigns, storytelling, and content that highlights our core values, team achievements, brand promise, and technological innovations. Create and refine DSPs to empower sales leaders and teams in competitive markets, emphasizing our industry- leading tech tools.

Internal and External Messaging : Design and implement communication strategies that celebrate our culture, including employee engagement programs, social media, newsletters, and PR efforts to build loyalty and attract talent. Incorporate messaging around our custom applications to showcase our commitment to technological leadership.

Public Relations and Market Visibility : Execute a PR strategy to boost market presence and establish industry leadership. Secure coverage in trade publications and industry media through press releases, thought leadership, and speaking opportunities. Use digital PR tactics, like online press releases and blog partnerships, to expand reach. Track PR impact with metrics like media impressions and engagement to align with marketing goals.

Product Launch and Trade Show Execution : Spearhead marketing for the 2026 new product line, including trade show participation, promotional materials, and launch events. Adapt strategies to differentiate from our distribution-focused core business, focusing on direct engagement opportunities, and extend these efforts to highlight customer-facing tech tools.

Technology Integration and Promotion : Collaborate with development teams to market our custom applications, CRM system, and data preservation tools. Develop campaigns that position these innovations as key differentiators, driving customer engagement and supporting long-term growth.

Social Media Strategy : Leverage social media platforms to differentiate our brand from competitors, creating engaging, platform-specific content that highlights our culture, innovations, and industry leadership. Develop strategies to increase follower engagement, drive lead generation, and amplify brand visibility.

Growth Support : Collaborate with sales and specialty teams to identify marketing avenues that support expansion, such as digital marketing, SEO, lead generation, social media campaigns, and market research to uncover new opportunities in pre-engineered buildings, metal components, and technology-driven solutions.

Team Leadership : Build and mentor a high-performing marketing team, fostering a collaborative environment that aligns with our company culture.

Performance Metrics and Analysis : Establish KPIs to measure marketing effectiveness, including social media engagement metrics, analyze ROI on initiatives (including tech- related campaigns), and provide data-driven insights to senior leadership for continuous improvement.

Qualifications :

Bachelor's degree in Marketing, Business, Communications, or a related field.

8+ years of progressive marketing experience, with at least 3-5 years in a leadership role, preferably in manufacturing, construction, or B2B industrial sectors with a technology component.

Proven track record of managing P&L for marketing budgets and delivering measurable results in brand growth, awareness, and technology promotion.

Experience with product launches, trade show management, developing DSPs for sales teams, and marketing tech innovations (e.g., custom applications or CRM systems).

Strong understanding of B2B marketing channels, including digital, content, PR, social media, and events, with a focus on ROI optimization and integrating technology narratives.

Excellent communication and storytelling skills, with the ability to craft messaging that resonates internally and externally, including around technological advancements.

Demonstrated ability to lead cross-functional teams and thrive in a growth-oriented, culture-driven environment with ongoing tech initiatives.

Preferred Skills

Familiarity with manufacturing or industrial markets, including pre-engineered buildings or metal components, and experience promoting tech tools in B2B settings.

Expertise in leveraging social media platforms (e.g., LinkedIn, Twitter / X, Instagram) to create differentiated, high-impact campaigns that stand out from competitors, drive engagement, and build brand loyalty.

Proficiency in social media analytics tools (e.g., Hootsuite, Sprout Social, or platform- native insights) to track performance, optimize campaigns, and inform strategy.

Proficiency in marketing tools and analytics platforms (e.g., Microsoft BI, CRM systems like Salesforce & Hubspot, marketing automation software).

Experience scaling marketing efforts in mid-sized companies during periods of rapid growth and technological transformation.

Creative thinker with a passion for celebrating company culture and values through innovative campaigns that incorporate tech storytelling and social media excellence.

We offer a competitive salary, comprehensive benefits, and opportunities for professional growth in a collaborative, values-driven organization. If you're a strategic leader ready to drive our next phase of expansion, including our technology leadership and competitive differentiation through social media, we encourage you to apply.

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