Senior Analyst - Referral Marketing, Forecasting & Reporting

Senior Analyst, Marketing Team

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. This position offers an exciting opportunity to join the fast-paced and dynamic Member Get Member (MGM) Marketing Team. The US Member-Get-Member referral marketing program is a rapidly growing acquisition channel core to UCSM's goal of efficiently acquiring high-quality new card members.

As a Senior Analyst, you will play a key role in supporting the day-to-day management of the program and driving its continued growth and success. This is an excellent opportunity for someone who wants to strengthen their performance marketing and analytical skills, collaborate across teams, and grow their digital marketing expertise.

Responsibilities

• Lead forecasting, reporting, and results commentary for the program- at the channel and product level to inform weekly and monthly pacing updates
• Lead the monthly Risks & Opportunities process as the intermediary with Investment Optimization team
• Monitor and analyze key KPIs across the MGM acquisition funnel (Card Member and Prospect) to identify insights and optimization opportunities
• Manage relationships with cross-functional stakeholders including Analytics, Investment Services, Cross-Channel Strategy Team, and Cobrand marketing teams
• Serve as the team lead on performance marketing and operational excellence, ensuring rigorous scorecarding and disciplined tracking.
• Support the development of customer and market insights to inform channel positioning and marketing strategies
• Contribute to strategic briefs and initiatives, offering insights that drive campaign optimization
• Represent the channel in leadership forums, crafting compelling commentary that highlights results, learnings, and implications to MGM Strategy

Minimum Qualifications

Preferred Qualifications

Qualifications

Salary Range : $78,000.00 to $124,750.00 annually bonus benefits. The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

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Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.