Senior Analyst Marketing Analytics

Marketing Data Analytics Specialist

We are seeking a highly motivated and skilled Marketing Data Analytics Specialist to play a critical role in executing our comprehensive marketing measurement framework. This individual contributor will be directly responsible for operationalizing and enhancing our analytics capabilities, providing our brands with a holistic and accurate view of marketing performance. This isn't a strategic oversight role; you'll be hands-on, diving deep into the data and systems to bring our measurement vision to life. In this role, you will be instrumental in implementing and optimizing our Multi-Touch Attribution (MTA) models, including exploring and validating Data-Driven Attribution (DDA) insights. You will work to ensure the robustness of our data tracking infrastructure for effective KPI management, contributing directly to our understanding of both short-term campaign performance and long-term brand equity. Your expertise will be crucial in supporting the integration of various measurement approaches, including Marketing Mix Modeling (MMM) and incrementality testing, as we evolve towards a unified marketing measurement (UMM) framework. We've laid out the strategic path; now we need your analytical prowess to execute it and drive tangible results.

Salary : $90,000-120,000

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources.

Skills and Requirements

Strong proficiency in SQL, Python, and Snowflake

Strong proficiency in Excel / Google Sheets and at least one visualization tool (e.g., Looker, Tableau, Power BI)

Familiarity with marketing platforms such as Google Ads, Meta Ads, Klaviyo, GA4, and affiliate networks

Experience using different attribution models to measure success (last-click, first-click, multi-touch, etc.)

Experience working with large datasets and translating data into clear business insights Experience with eCommerce analytics, jewelry / fashion retail, or DTC