Anthropologie Digital Marketing Specialist

Digital Marketing Specialist

Anthropologie is hiring a Digital Marketing Specialist who will lead the strategic execution of display media programs across Anthropologie, Anthropologie Home, and Weddings. This role is responsible for driving profitable revenue growth, customer retention, and new customer acquisition through data-informed media strategies. Acting as a key liaison between internal cross-functional teams and external agency partners, the Specialist will ensure campaigns are aligned with brand priorities and business goals.

This individual will own performance reporting and analysis, translating insights into actionable optimizations and strategic recommendations. Success in this role requires a blend of analytical rigor, creative thinking, and strong communication skills, along with a proactive approach to innovation and continuous improvement.

Role Responsibilities

• Own end-to-end programmatic display campaign strategy, implementation, and optimization across platforms (including CTV, display, and video).
• Develop and execute audience segmentation strategies to support acquisition, retention, and brand initiatives.
• Collaborate with media agencies and internal teams to ensure campaigns align with business priorities, promotional calendars, and brand moments.
• Monitor and optimize campaigns to achieve key performance indicators (KPIs) including ROAS, traffic growth, and customer acquisition.
• Identify and implement A / B tests across creative, audience, and bidding strategies to improve performance.
• Recommend budget reallocations based on performance trends and business needs.
• Conduct deep-dive analyses to uncover insights on audience behavior, targeting effectiveness, and creative performance.
• Present actionable insights and strategic recommendations to stakeholders across marketing, merchandising, and leadership teams.
• Lead creative briefing and feedback loops based on performance data, brand priorities, and seasonal initiatives.
• Evaluate vendor performance, tools, and processes to ensure alignment with quality standards and business goals.
• Stay informed on industry trends, competitor activity, and emerging technologies to inform future strategy.

Role Qualifications

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com / work-with-us / benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.