Content and Social Director

Content & Social Director

Our design firm client is seeking a content & social director to join their team. The client’s portfolio includes a design studio, an online retail shop, and a product development and manufacturing division. In this role, you will lead the brand’s storytelling, content ecosystem, and social presence across all digital touchpoints. This hands‑on position blends creative direction, social strategy, content development, and community growth to strengthen brand visibility and deepen audience engagement.

Base Pay Range

$100,000 – $125,000 annually, with a 20% year‑end performance bonus opportunity.

Responsibilities

• Develop and implement comprehensive social‑first content strategies that drive organic growth, engagement, and brand visibility.
• Craft compelling narratives, content pillars, and channel‑specific storytelling that reflect the company’s values, aesthetics, and educational mission.
• Oversee all creative output—including copywriting, short‑form video, photo / video shoots, and content editing—to ensure a cohesive, on‑brand voice and visual identity.
• Mentor and manage a small, agile team of content creators and coordinators, fostering creativity and delivering high‑quality digital content.
• Build and maintain authentic partnerships with creators, educators, influencers, and brand ambassadors to expand reach and social community impact.
• Use analytics and platform insights to evaluate performance, optimize content direction, and report regularly on key social and engagement metrics.
• Collaborate closely with product development, design, ecommerce / shop, and paid media teams to ensure aligned messaging and seamless multi‑channel storytelling.

Requirements

Seniority Level

Director

Employment Type

Direct hire, Full‑time

Location

Washington, D.C.

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